Yadda ake Ƙirƙirar Kunshin Kofi?
A cikin masana'antar kofi da ke ƙara fafatawa, ƙirar marufi ya zama muhimmin abu don samfuran samfuran don jawo hankalin masu amfani da kuma sadar da ƙima. Ta yaya za ku ƙirƙira marufi na kofi?
1. Shirye-shiryen Sadarwa: Shiga Abokan Ciniki
Marufi na gargajiya akwati ne kawai-m marufi yana haifar da kwarewa.
Abubuwan da aka cire: Bayyana bayanan ɗanɗano, nasihu masu shayarwa, ko lambobin rangwame don ƙarin nishaɗi.
AR (Gaskiya Mai Girma): Binciken kunshin yana haifar da raye-raye ko labarun alama, zurfafa haɗin mabukaci.
Tsarin wuyar warwarewa ko tsarin origami: Maida marufi zuwa katunan wasiƙa, kogi, ko ma akwatunan iri (misali, tare da tsaba kofi).
Blue Bottle Coffee sau ɗaya ƙera marufi mai ninkawa wanda ya rikiɗe zuwa ƙaramin kofi.
2. Dorewa Marufi: Eco-Friendly iya zama Premium
Gen Z da millennials sun fi son samfuran masu sanin yanayin muhalli-yadda za a yi dorewa mai salo?
Abubuwan da za a iya lalata su: Fiber bamboo, tushen masara na bioplastics, ko fakitin mycelium na naman kaza.
Zaɓuɓɓuka masu sake amfani da su: Marufi da ke jujjuya zuwa akwatunan ajiya, tukwane, ko kayan aikin bushewa (misali, tsayawar dripper).
Shirye-shiryen-sharar-sharar gida: Haɗa umarnin sake yin amfani da su ko haɗin gwiwa tare da shirye-shiryen dawowa.
Lavazza's Eco Caps suna amfani da kayan takin tare da bayyanannun alamun sake amfani da su.
3. Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙadda ) ne mai Ƙarfafawa mai Ƙaƙwal ne mai Ƙarfafawa mai Ƙaƙƙƙaƙƙƙƙƙƙƙƙƙyawa ne na Ƙaƙƙƙaƙƙƙƙaƙƙƙƙƙƙƙƙyawa ne na gani: Ba da Labari Ta Tsara
Marufi alama ce's"silent ad"-yadda ake kama ido?
Salon ƙarancin ƙima: launuka masu tsaka-tsaki + rubutun da aka rubuta da hannu (mai kyau don kofi na musamman).
Ba da labari mai ma'ana: Nuna asalin kofi, kamar gonakin Habasha ko tsarin gasa.
Launukan Neon + ƙare na gaba: Gwaji tare da ƙarfe, 3D embossing, ko bugun UV don ƙarami masu sauraro.
ONA Coffee yana amfani da marufi monochrome tare da tubalan dandano mai launi don kyan gani.
4.Functional Innovation: Smarter Packaging
Marufi bai kamata kawai ya riƙe kofi ba - ya kamata ya haɓaka gwaninta!
Bawul mai hanya ɗaya + taga bayyananne: Bari masu siye su bincika sabobin wake.
Thermochromic tawada: Zane-zane da ke canzawa tare da zafin jiki (misali, "Iced" vs. "Mai zafi").
Gina-ginen kayan aikin aunawa: Haɗe-haɗe-haɗe-haɗe ko tsage-tsage-tsage don dacewa.
Bricks kofi suna damfara filaye cikin tubalan-kamar LEGO, kowanne yana aiki azaman adadin da aka riga aka auna.
5. Ƙarfafa Ɗabi'a & Haɗin kai: Ƙirƙiri Ƙirƙiri
Yi amfani da rashi da al'adun gargajiya don juya marufi zuwa abubuwan tarawa.
Haɗin gwiwar mawaƙa: Abokin haɗin gwiwa tare da masu zane-zane ko masu ƙira don faɗuwar keɓancewar.
Jigogi na yanayi: fakitin hunturu da aka saƙa ko kuma bikin tsakiyar kaka na kofi-mooncake.
Al'adar IP tai-ins: Anime, kiɗa, ko haɗin gwiwar fim (misali, gwangwani-jigo na Star Wars).
% Arabica ya haɗe tare da ɗan wasan Japan ukiyo-e don jakunkuna masu iyaka waɗanda aka sayar nan take.
Marufi Shine "Tattaunawa" Na Farko Tare da Abokin Cinikinku
A yau'Kasuwar kofi, marufi ba shine kawai abin kariya ba-it'sa mai ƙarfi hade da sa alama, UX, da dabarun talla. Ko ta hanyar mu'amala, ɗorewa, ko m gani, marufi na sabbin abubuwa na iya sa samfuran ku su yi fice a kan faifai har ma su shiga hoto ko bidiyo mai zagaya yanar gizo da sauri akan kafofin watsa labarun.
Shin alamar kofi ɗin ku tana shirye don tunani a waje da akwatin?
Shin mai siyar da kayan ku na iya aiwatar da waɗannan sabbin ƙira?
Danna don tuntuɓar YPAK
Bari YPAK ya gaya muku bambanci tsakaninmu da sauran masu kaya!
Lokacin aikawa: Maris 27-2025
