Kev tsim cov ntim khoom cannabis zoo yuav tsum ua haujlwm tau zoo hauv ntau lub txee. Nws paub txog lub hom, cais SKU, tiv thaiv cov ntaub ntawv xav tau, cov ntawv theej ntawm pob khoom xaiv thiab tuaj yeem khaws cia thaum cov khoom loj hlob tuaj. Ib qho kev tsim uas ua haujlwm zoo rau ntawm ib lub hnab paj yuav ua tsis tiav thaum scaled rau hauv hom ntawv pre-roll lossis scaled rau cov khoom noj nrog cov ntawv sau ntau ntxiv.
12 lub tswv yim tom ntej no xav txog kev ntim khoom ua ib txoj hauv kev thiab tsis yog kab ntawm cov duab sib law liag. Cov kev xav tau kev cai lij choj sib txawv ntawm cov lag luam thiab cov khoom lag luam thiab yog li txhua qhov kev tsim qauv kawg xav tau kev kuaj xyuas kev ua raws cai tshiab. Cov ntsiab cai tswj hwm kev tswj hwm, kev tsim khoom thiab kev npaj cov khoom lag luam; nws tsis yog hloov chaw ntawm kev pom zoo raws li txoj cai.
Tus Xib Fwb: Txoj Cai 1: Cov Ntaub Ntawv Qhia Txog Tus Kheej.
Sau cov khoom uas lub hom lag luam muag thiab cov khoom tshiab uas lub hom lag luam yuav qhia. Muab lawv ua pawg raws li hom, qhov loj me, lub zog lossis lwm yam kev txiav txim siab ntawm cov neeg siv khoom uas raug cai. Tom qab ntawd txiav txim siab seb yam twg yuav tsum zoo ib yam thiab yam twg yuav tsum hloov pauv.
Lub kaw lus tsim qauv yuav tsum sib txawv ntawm kev taw qhia cov khoom thiab kev paub txog hom. Lub logo, cov ntawv sau tseem ceeb thiab cov qauv sib dhos yuav nyob mus ib txhis. Hom khoom, ntau yam, qhov ntau thiab tsawg thiab cov ntsiab lus ntawm kev cai ntawm kev ua lag luam yuav tsum sib txawv hauv kev tswj hwm. Yog tias muaj kev hloov pauv hauv txhua yam ntsiab lus, qhov ntau yam zoo li tsis muaj feem cuam tshuam. Tshwj tsis yog tias muaj qee yam hloov pauv, cov neeg siv khoom tsis tuaj yeem taug kev nws.
Cov Ntsiab Cai 1-3: Nws yog lub sijhawm los ua Lub Tsev Tsim Hom Lag Luam.
Ua ntej, Cais Lub Cim Lag Luam thiab Cov Ntsiab Lus Kev Cai.
Tsim cov cheeb tsam rau lub hom lag luam thiab cov ntaub ntawv xav tau. Qhov no ua kom ntseeg tau tias kev hloov kho tshiab rau kev ua raws li txoj cai muaj qhov tsis tshua muaj feem ua rau muaj kev puas tsuaj rau kev paub thiab tiv thaiv cov khoom dai kom zoo nkauj thiab cov lus ceeb toom kom tsis txhob npog cov cim. Cov cheeb tsam tuaj yeem nyob rau tib lub dav hlau, txawm hais tias lawv yuav tsum tsis txhob cia siab rau ib leeg kom nyeem tau yooj yim.
Muaj ib qho SKU Hierarchy sib xws.
Xaiv qhov kev txiav txim ntawm kev nyeem: hom, hom khoom, ntau yam, yam tseem ceeb raws li txoj cai thiab qhov ntau. Rov ua cov txheej txheem ntawm cov ntaub ntawv teev khoom. Hloov ib lossis ob lub cim rau kev taw qhia xws li, ib txoj kab xim lossis lub npe hom ntawv, es tsis txhob rov tsim dua txhua SKU tag nrho.
Qhov kev teeb tsa theem no tsis yog ua haujlwm hauv cov xim sib txawv tab sis yog ua haujlwm ntawm cov xim grey thiab cov duab me me. Qhov no yuav qhia peb tias cov xim ua haujlwm ntau dhau lossis lwm yam, thiab ua rau lub npe khoom poob daim ntawv thaum nws tshwm sim hauv internet.
Tsim qauv yam tsis qiv cov kab lis kev cai ntawm cov tub ntxhais hluas Cov qauv tsim uas tau tsim tab sis tsis yog qiv los ntawm cov tub ntxhais hluas.
Cov ntawv qhwv tshwj xeeb tsis muaj cov duab tas luav, kev ua qauv qab zib lossis cov khoom tshiab uas menyuam yaus nyiam. Tsim tus cwj pwm siv cov ntaub ntawv, cov ntawv sau, cov khoom sib xyaw, kev txwv thiab cov dab neeg ntsig txog cov khoom. Sim qhov kev xav tag nrho, lub npe thiab cov duab ntawm pob khoom, ntawm cov kev txwv tsis pub nyiam cov hluas ntawm cov neeg ua lag luam.
Cov Ntsiab Cai 4-6: Ua Kom Pom Tseeb thiab Ua Raws Cai.
Cov Cheeb Tsam Tswj Xyuas Tseg ntawm 1st Dieline.
Tsis txhob tos kom txog thaum daim ntawv theej tiav. Cov cheeb tsam ntawm cov cim, cov lus ceeb toom, cov ntaub ntawv cannabinoid, daim ntawv tso cai lossis cov ntaub ntawv taug qab thiab cov lej hloov pauv yuav tsum tau thaiv tawm. Siv qhov kev sib tw ntawm cov neeg ua lag luam siab tshaj plaws ua qhov xwm txheej npaj chaw, thiab khaws cov duab kos duab pom zoo sib nrug, nrog rau cov cai sib txawv, qhov twg cov cai sib txawv.
Kev Tswj Xyuas Hierarchy, Qhov Chaw Sib Txawv thiab Clear.
Cov ntaub ntawv tsim nyog yuav tsum tau los ntawm cov khoom siv tiag tiag, qhov tiav thiab daim ntawv pob. Cov lus ceeb toom ntawm daim duab tsaus nti, lub cim saum cov ntawv ci ci lossis cov ntawv hla lub gusset tej zaum yuav tsis ua haujlwm. Luam tawm mus txog thaum kawg, ntim thiab sim hauv lub teeb pom kev zoo ib txwm muaj.
Muaj cov kev cai lij choj hauv cov txheej tswj hwm.
Tshem tawm cov ntsiab lus raug cai ntawm kev ua lag luam kom ruaj khov rau cov duab kos duab hom. Lub npe ntawm cov qauv SKU, kev txiav txim plaub ntug, hnub hloov kho thiab kev pom zoo. Khaws cov cim cai thiab cov ntawv tso cai uas tsis tuaj yeem hloov kho raws li tus tsim qauv xav tau. ua ntej txhua qhov kev txiav txim rov ua dua, xyuas kom meej tias txheej txheej kev ua lag luam tseem hloov kho tshiab.
Cov Ntsiab Cai 7-9: Ntim thiab Luam kom phim.
Cia hom ntawv cuam tshuam rau cov qauv.
Ib lub hnab sawv ntsug yuav muab lwm txoj hauv kev rau pem hauv ntej, gusset thiab qhib piv rau lub hnab tiaj tus lossis lub thawv. Muab cov ntaub ntawv tseem ceeb tso rau qhov chaw uas lub pob uas tau tsim tawm. Khaws cov ntawv tseem ceeb ntawm lub foob, qhov rhuav, txoj kab zipper thiab qhov chaw zais khoom.
Kev Tsim Qauv Luam Ntawv Tiag.
Muaj kev txhawj xeeb txog kev lag luam thiab kev kos duab uas txawv ntawm digital, gravure production thiab flexographic production. Cov ntawv zoo rov qab, kev sau npe nqaim, qhov chaw hlau dav thiab kev hloov pauv me ntsis yuav tsum tau sim nrog cov txheej txheem thiab cov khoom siv xaiv. Kho rau Pantone lossis ntsuas cov hom phiaj xim qhov twg kev ntsuas tus qauv yog qhov tseem ceeb thiab pom zoo rau kev ua qauv qhia lub cev qhov twg nws tsim nyog.
Txhawb nqa, tsis txhob sib tw nrog Finishes.
Cov xim tiav ntawm qhov chaw xws li matte, gloss contrast, foil, thiab feeling, siv tau los ua kom pom tseeb, tab sis overfinishing ua rau muaj suab nrov, thiab tej zaum yuav txo qhov meej ntawm cov cim lossis cov ntawv nyeem. Muab rau txhua qhov tiav ib lub luag haujlwm. Piv txwv li, lub vaj huam sib luag ua raws li kev cai yog tiaj tus nrog qhov ci ntsa iab uas tuaj yeem paub txog tsev neeg khoom.
Cov Ntsiab Cai 10-12: Tsim Kom Muaj Kev Loj Hlob.
tsim ib lub Xim System Nrog Cov Cai.
Hais txog xim ntawm lub hom lag luam tseem ceeb, hom ntawv thiab ntau yam khoom. Cov xwm txheej sib txawv uas tau teeb tsa thiab kev sib xyaw ua ke uas siv tau. Ib daim palette raws li txoj cai pab cov SKUs tshiab kom haum rau hauv tsev neeg yam tsis muaj kev sib tw lossis tig mus rau kev nthuav qhia rau cov hluas.
Xyuas kom meej tias cov Templates tsis yog generic, tab sis hloov tau yooj yim.
Cov qauv uas tuaj yeem hloov kho tau muaj cov anchors ruaj khov thiab cov kev hloov kho modular. Nws yuav tsum haum rau lub npe khoom ntev dua, ntau cov ntawv ceeb toom, ntau qhov loj ntawm lub hnab suav nrog cov ntawv ob hom lus qhov twg tsim nyog. Sim lub kaw lus siv daim ntawv luv tshaj plaws thiab ntev tshaj plaws ua ntej kev pom zoo.
Tsim kom muaj kev tswj hwm kev kos duab
Txheeb xyuas qhov kev hloov pauv ntawm cov khoom lag luam, cov ntawv theej tswj hwm, cov kab kev siv tshuab thiab cov ntaub ntawv hloov pauv. Ib daim ntawv tso tawm, cov ntaub ntawv kho dua tshiab thiab cov ntaub ntawv pom zoo. Kev tswj hwm poob rau hauv qhov zoo ntawm kev tsim qauv: nws yuav tsis pub cov lus ceeb toom qub, cov zippers tsis raug thiab cov khoom luam tawm tsis sib xws mus rau qhov tsim khoom.
Txoj kev uas lub System txawv ntawm daim ntawv khoom.
| Hom ntawv | Kev Sib Tw Tsim Qauv Tseem Ceeb | Cov Lus Teb ntawm Pob Khoom-System |
| Paj | Kev ruaj ntseg ntawm aroma, kev taug kev loj thiab cov ntaub ntawv manipulable. | Kev thaiv kev ruaj ntseg, cov qauv loj thiab cov lej them nyiaj. |
| Ua ntej-yob | Thaj chaw me me thiab muaj feem pua siab. | Txo cov theem hierarchy thiab qhov chaw qis ntawm cov ntsiab lus yuav tsum tau ua. |
| Noj tau | Kev tswj cov ntaub ntawv, kev tswj hwm kev thov ntawm cov hluas - kev txheeb xyuas zaub mov. | Kev lees paub raws li cov neeg laus, kev xav loj dua thiab thaj chaw ntaub ntawv. |
| Ua kom sib xyaw | Lub thawv me me thiab lub pob khoom sab nraud. | Kev lees paub sab hauv thiab sab nraud uas tau npaj tseg. |
| Cov khoom siv ntau yam | Ib tug xov tooj ntawm cov khoom thiab cov ntsiab lus tag nrho. | Kev Kawm: Kawm txog theem sab nraud ntawm cov hierarchy thiab cov qauv tswj hwm. |
Ib qho txheej txheem tsim cov ntim khoom cannabis.
| Cov ntaub ntawv luv luv | Qhia meej cov khoom, kev ua lag luam, cov neeg siv khoom kawg, hom ntawv, tus nqi thiab qhov yuav hloov kho dua tshiab. |
| Txoj kev npaj chaw ua raws li txoj cai | Lim cov ntsiab lus thiab xaiv cov tswv yim pom. |
| Qauv qauv | qhov loj ntawm lub hnab kuaj, txoj kev qhib, kaw, sau thiab txee tus cwj pwm. |
| Kev tsim qauv tsim | Hierarchy, typography, palette, cov cai thiab SKU navigation. |
| Cov pov thawj tsim khoom | Tshuaj xyuas xim, kev sau npe, kev ua tiav, kev sau code thiab kev nyeem tau yooj yim ntawm pob khoom. |
| Kev tso tawm ntawm tsoomfwv | Khaws cov ntaub ntawv pom zoo, cov ntaub ntawv keeb kwm, kev ua lag luam thiab kev kho dua tshiab thiab kos npe. |
Cov kauj ruam tsis raug hauv kev tsim qauv uas ua rau lub hom lag luam puas tsuaj.
• Tsim txhua SKU ua ib yam khoom kom txog thaum lub txee zoo li tsis zoo nkauj.
• Tsuas yog xim ua ib txoj hauv kev los qhia qhov txawv ntawm cov khoom.
• Cov Lus Ceeb Toom Thiab cov cim kom txog rau thaum kawg ntawm kev kos duab.
• Tsim rau ntawm lub duab plaub fab tiaj tiaj thiab tsis kuaj xyuas lub hnab uas tsim.
• Tso cov xim zoo rau txhua qhov chaw thiab tsis muaj kev teeb tsa theem.
• Kev sib koom ib pawg neeg tswj hwm ntawm cov xeev uas tsis muaj kev lees paub.
• Sau cov ntaub ntawv ua qhov kawg, es tsis txhob muaj kev hloov kho uas tswj tau.
Daim Ntawv Teev Npe Luv Luv Tsim Cov Ntim Khoom Siv Cannabis.
• Cov qauv khoom tam sim no thiab yav tom ntej.
• Cov channel uas tau tso cai thiab cov neeg uas xav tau kev pab.
• Cov khoom muaj nqis ntawm lub npe thiab qhov chaw pom tsis raug cai.
• Qhov loj ntawm cov pob khoom, qhov hnyav ntawm cov khoom sau thiab qhov kaw.
• Txoj kev tswj hwm cov ntsiab lus tas mus li thiab cov ntaub ntawv hloov pauv.
• Kev tshawb nrhiav SKU thiab kev xav txog xim.
• Muab qhov tseem ceeb rau cov txheej txheem luam ntawv, cov ntaub ntawv thiab kev ua tiav.
• Daim phiaj xwm sim qauv thiab pob khoom uas tau ntim tiav lawm.
• Cov tswv, cov neeg saib xyuas thiab cov txheej txheem tso tawm cov duab kos.
Cov Lus Nug Feem Ntau
Puas zoo dua siv tib lub qauv rau txhua tus cannabis SKUs?
Tsis txhob siv cov qauv tsim uas ruaj khov tab sis siv tib lub hierarchy thiab kev tsim qauv. Lub kaw lus yuav tsum muaj peev xwm ua tau raws li cov qauv thiab cov ntaub ntawv xav tau thiab tseem paub zoo.
Yuav pib tshuaj xyuas kev ua raws li txoj cai thaum twg?
Thaum lub sijhawm luv luv thiab theem dieline. Kev npaj qhov chaw thaum ntxov tiv thaiv kev tsim kho dua tshiab lig thiab zam kev txwv cov ntaub ntawv yuav tsum tau ua los ntawm kev tsim khoom.
Puas yog lub hnab ntim khoom uas ua raws li tus neeg yuav khoom xav tau kom lub npe lag luam zoo ib yam?
Yog. Lub kaw lus luam ntawv thiab cov ntsiab lus ntawm cov qauv rov ua dua yog hom ntawv tswj hwm, uas tuaj yeem siv los ua kom muaj ntau yam kev lees paub raws li txhua SKU yuav muaj cov ntaub ntawv khoom thiab kev ua lag luam raug.
Tsim Ib Lub Txheej Txheem Ntim Khoom (Tsis Yog Ib Qho Ntxiv) Cov Ntaub Ntawv Kos Duab.
Muab koj daim ntawv qhia txog koj cov khoom muag, cov hom phiaj, cov kev cai sau, cov cheeb tsam ua raws li kev pom zoo thiab cov khoom lag luam uas tau pom zoo rau YPAK. Peb muaj peev xwm pab tsim cov qauv hnab thiab cov ntawv luam tawm uas pab txhawb rau tsev neeg ntim khoom cannabis txuas ntxiv mus.
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