Hopukia tō kapu tino pai ka tunu ki te ao kawhe whakamiharo!
Kua kitea ētahi au whakamere i te mākete kawhe o te ao i ngā marama tata nei, me ngā panonitanga o ngā manakohanga a ngā kaihoko me ngā whanaketanga mākete e pā ana ki te umanga. E whakaatu ana ngā raraunga hou mai i te International Coffee Organization (ICO) kua piki ake te kai kawhe, nā te pikinga o te tono i ngā mākete hou me ngā whanaketanga hou o te kawhe motuhake. I taua wā anō, kei te āwangawanga mō te pānga o te huringa āhuarangi ki te hanga kawhe, me te panonitanga o ngā whanaketanga hokohoko me te whakataetae mākete.
Ko tētahi o ngā ia o te mākete kawhe ko te pikinga ake o te hiahia o ngā kaihoko ki te kawhe motuhake me te kounga teitei. Nā te tipu haere o te ahurea kawhe i akiaki tēnei ia, me te piki haere o te whiriwhiri a ngā kaihoko mō te takenga mai me te kounga o ngā pīni kawhe. Hei whakatutuki i tēnei hiahia, he maha ngā kaihanga kawhe kua arotahi ki te whakaputa kawhe motuhake me ngā kawhe taketake kotahi, e piki ake ai ngā utu, ā, e kukume ana i te hunga inu kawhe pono.
Haunga te hiahia mō te kawhe kounga teitei, kei te piki haere hoki te hiahia ki te kawhe pumau me te pūtake matatika. Kei te piki haere te mōhio o ngā kaihoko ki te pānga o ā rātou whakatau hoko ki te taiao me ngā kaimahi kawhe, ā, nā reira, kei te piki haere te hiahia mō te kawhe i hangaia i roto i te huarahi e tika ana mō te taiao me te hapori. Nā tēnei kua piki ake ngā tiwhikete pēnei i a Fairtrade me Rainforest Alliance, me te akiaki i te māramatanga me te kawenga nui ake i roto i te mekameka tuku kawhe.
I te taha whakaputa, he maha ngā wero e pā ana ki ngā kaiwhakatipu kawhe, tae atu ki te pānga o te huringa āhuarangi ki ngā rohe whakatipu kawhe. Ko te pikinga o te pāmahana, ngā āhuarangi kore e taea te matapae, me te horapa o ngā pepeke me ngā mate kua pā nui ki te whakaputa kawhe i ngā tau tata nei. Hei whakatika i ēnei wero, he maha ngā kaiwhakatipu kawhe kua tango i ngā tikanga ahuwhenua hou, ā, kua haumi ki ngā momo kawhe e ātete ana ki te āhuarangi hei whakaiti i te pānga o te huringa āhuarangi ki ā rātou hua.
I taua wā anō, ka pāngia hoki te mākete kawhe e ngā huringa o ngā mahi hokohoko me te whakataetae mākete. I ngā tau tata nei, kua kitea te ia o te whakakotahitanga o te umanga kawhe, me te hoko a ngā kamupene nui i ngā kamupene iti hei whiwhi i te wāhi mākete nui ake. Nā tēnei kua piki ake te whakataetae me te pēhanga utu mō ngā kaihanga kawhe iti, e anga atu nei ki te wero o te whakataetae ki ngā kamupene nui ake he nui ake ngā rauemi me ngā kaha hokohoko.
Ko tētahi atu ia o ngā āhuatanga nui o te mākete kawhe ko te pikinga ake o te hiahia mō te kawhe i ngā mākete hou, inā koa i Āhia me Amerika Latina. I te pikinga ake o te moni whiwhi i ēnei rohe, ka piki haere te hiahia o te tangata ki te inu kawhe i te kāinga me ngā whare kawhe me ngā wharekai. Ka puta he whai wāhitanga hou mō ngā kaihanga kawhe, e titiro ana ki te whakawhānui ake i tō rātou aroaro i roto i ēnei mākete e tere tipu haere ana.
Ki te titiro whakamua, he maha ngā mea ka taea te whakarerekē i te mākete kawhe, ka pā nui ki te umanga. Ko ētahi o ngā mea e āwangawanga ana ko te pānga tonu o te huringa āhuarangi ki te hanga kawhe me ngā mahi ki te whakawhanake i ngā momo kawhe hou, kaha ake. Hei tāpiri, ko te hokohoko hurihuri o te umanga me ngā whanaketanga whakataetae ka haere tonu te hanga i te mākete, ā, ko te pikinga o te hiahia o ngā kaihoko mō te kawhe kounga teitei me te pūtake pumau, tera pea ka pā roa ki te umanga.
I te nuinga o te wā, kei roto te mākete kawhe i te āhua o te huringa tonu, me ngā au hou me ngā hihiri e whai pānga nui ana ki te umanga. I te mea kei te huri tonu ngā manakohanga a te kaihoko, ā, kei te urutau te umanga ki ngā wero hou, e mārama ana ka pāngia te mākete kawhe o te ao e ngā huringa me ngā auahatanga i ngā tau e haere ake nei.
Kei te tino puāwai te mākete kawhe! Te āhua nei kei te puta ake he toa kawhe hou i ngā kokonga katoa, e tuku ana i ngā mea katoa mai i te inu matao ki te nitro latte. E mārama ana kei te tino teitei te tono mō ā tātou inu kawheina tino pai, ā, ehara i te mea miharo. I te ahotea me te pōrearea o te oranga o ia rā, ko wai ka kore e...'kāore koe e hiahia ki te tīmata i te rā me te kapu kawhe reka?
Ina hoki, kua hua ake ētahi whanaketanga whakamere nā te puāwaitanga o te mākete kawhe. Tuatahi, kua tino piki haere te maha o ngā ratonga ohaurunga kawhe. Me te mea kāore i te nui ngā whiringa mō ā tātou toa kawhe o te rohe, inaianei ka taea e tātou te tuku mai i ā tātou pīni tino pai ki tō tātou tatau i ia wā. He rite ki te ata Kirihimete i ia wā ka whakatuwherahia e koe taua pouaka kawhe hou kua tunua, ā, ko te mea pai rawa atu, kāore koe e hiahia ki te wehe atu i te whare!
Mō te watea, kua rongo koe i te pikinga ake o ngā mīhini hoko kawhe? I ngā wā o mua, ko te hoko i tētahi kapu kawhe mai i tētahi mīhini hoko kawhe he tikanga kia kaua e whakamahia te kounga me te reka, engari ko tērā'Kāore i te pērā i ēnei rā. Nā te whanaketanga hangarau me te pikinga o te hiahia mō te kawhe tere, ka taea e ēnei mīhini te whakaputa i tētahi kapu kawhe reka i roto i ngā hēkona. He rite ki te whai i tō ake barista whaiaro i ngā kokonga o te tiriti!
Heoi anō, i te pikinga ake o te hiahia mō te kawhe, ka piki haere hoki te whakataetae i waenga i ngā kaihanga kawhe. Nā tēnei kua puta he momo kawhe me ngā kai tunutunu whakamiharo i te mākete, me te aro nui ki te oranga tonutanga me ngā tikanga hokohoko tika.'Kāore e ranea ana mō ngā kamupene kawhe te tuku noa i tētahi hua pai; e hiahia ana ngā kaihoko kia mōhio ko te kawhe e inuhia ana e rātou he mea ahu mai i ngā tikanga matatika, ā, he mea hanga hoki. Koinā'he mea pai mō te hunga katoa e whai wāhi ana, mai i ngā kaimahi pāmu ki ngā kaihoko, ā,'Tētahi atu take hei pai ai te ngākau mō te inu i taua kapu kawhe tuarua (tuatoru rānei).
Engari ehara i te mea ko te mākete kawhe tuku iho anake kei te puāwai haere. Kua tino piki ake hoki te rongonui o ngā inu kawhe motuhake. Mai i ngā latte paukena ki ngā frappuccino unicorn, te āhua nei kei te puta mai he ranunga kawhe hou e rongonui ana i ia wiki. Tērā pea ētahi e pai ana ki te tū i te rārangi mō ngā hāora kia whiwhi noa i te kawhe hou e tika ana kia kitea i runga i te Instagram. Mā wai rā e whakaaro ka taea e te kawhe te waiho hei tohu mana?
Tukua'Kaua e wareware ki te pānga ōhanga o te puāwaitanga o te kawhe. He kaitākaro nui te umanga kawhe i tēnei wā i te mākete o te ao, me te whakapaunga piriona tāra ia tau ki te hoko pīni kawhe. Inaa, he maha ngā wā ka kiia te kawhe ko tētahi o ngā taonga tino nui o te ao, ā,'Ehara i te mea uaua ki te kite he aha. Mai i ngā kaimahi pāmu e whakatipu ana i ngā pīni ki ngā barista e hanga ana i ā tātou inu tino pai, e tautoko ana te umanga kawhe i ngā miriona mahi me ngā oranga huri noa i te ao.
Ae, ahakoa te nui o te rongonui o te kawhe, he ngawari ki te wareware kei reira ētahi āhuatanga kino pea ki tēnei mākete e puāwai ana. I tētahi taha, ko te nui o te kawhe kua ara ake ngā āwangawanga mō te pumau me te pānga ki te taiao o te hanga kawhe. Hei tāpiri, ko te pikinga ake o ngā inu kawhe motuhake kua arahi i te tangata ki te kai i te huka me ngā kaora, ka pā kino pea ki tō tātou hauora. He mea nui kia mahara ko te whakaōrite te mea nui, ahakoa he mea reka pēnei i te kawhe.
Tukua'Kāore e warewarehia te pānga o te hiahia ki te kawhe ki ō tātou oranga pāpori. I ngā wā o mua, he huarahi māmā, he huarahi mārire te tūtaki ki tētahi mō te kawhe, ki te kōrero ki ngā hoa, ki ngā hoa mahi rānei. Kua waiho hei huihuinga nui, me te rapu a te tangata i te toa kawhe tino pai, i te whakamātau rānei i te inu hou. Ehara i te mea onge te noho a te tangata i ngā hāora i roto i ngā toa kawhe, te inu inu, te mahi i runga i ngā pona, te kōrero rānei ki ngā hoa.'Me te mea nei kua riro ngā whare kawhe hei pokapū pāpori hou mō tō tātou whakatipuranga.
I te katoa, e mārama ana te pikinga o te mākete kawhe, ā, kāore he tohu e pōturi ana. Mai i ngā ratonga ohaurunga ki ngā inu motuhake, kāore anō kia pai ake te wā hei tangata aroha kawhe. Ahakoa he āhuatanga kino pea kei roto i tēnei ia, pērā i ngā āwangawanga mō te oranga tonutanga me te hauora, e kore e taea te whakakore kua noho te kawhe hei kaitākaro nui i roto i tō tātou oranga ōhanga me te oranga pāpori o te ao. Nō reira, hopukia tō kapu tino pai ka tunu ki te ao whakamiharo o te kawhe!
Wā tuku: Hanuere-18-2024
