Ngā whai wāhitanga pakihi hou i te mākete takai mōkai o te US.
I te tau 2023, i tukuna e te American Pet Products Association (e kiia nei ko "APPA") te pūrongo hou "Strategic Insights for the Pet Industry: Pet Owners 2023 and Beyond". E whakarato ana te pūrongo i ētahi atu tirohanga ki te National Pet Owners Survey (NPOS), e whakarato ana i tētahi tātaritanga taipitopito o ngā rerekētanga tatauranga, ngā au o ngā whakatupuranga, me ētahi atu mea i roto i te umanga mōkai.
Ngā reiti pupuri kararehe o te whare: 2022, e ai ki te pūrongo a APPA↓
E 66% o ngā whare o Amerika he mōkai ā rātou, he pikinga 4% mai i te 62% i te tau 2010, ko te tikanga tata ki te 172.24 miriona ngā kaihoko pakeke e noho ana i roto i ngā whare he mōkai ā rātou.
E whakaatu ana hoki kei te noho pumau tonu ngā reiti pupuri kararehe ahakoa ngā āwangawanga pūtea me te ōhanga. Heoi, he mea tika kia mōhiotia kua piki haere tonu te ōwehenga o ngā whare maha-kararehe (arā, ko te hunga e rua, neke atu rānei ā rātou kararehe) i ngā tau kua pahure ake nei.
E ai ki te whakatau tata ki te 66% o ngā whare whai mōkai he maha ā rātou mōkai, he pikinga 3% mai i te 63% i te tau 2018.
Te maha o ngā kararehe e pupuri ana i roto i ngā whare: E ai ki te APPA, ko te pikinga o te ōwehenga o ngā whare o Amerika e pupuri ana i ngā kararehe me ngā kararehe maha mai i te tau 2018 ki te 2022 ka taea te kī ko ngā whare o te Reanga Z me te Reanga Millennial te take, ā, tata ki te toru hauwhā o ēnei he whare maha ngā kararehe. . 2022, mā te whakatupuranga↓
◾Whakatipuranga Z: 71% o ngā whare he maha ā rātou mōkai, he pikinga 5% mai i te 66% i te tau 2018;
◾Ngā Millennials: 73% o ngā whare he maha ā rātou mōkai, he pikinga 8% mai i te 67% i te tau 2018;
◾Te Whakatipuranga X me ngā Pēpi Pūma: He tino iti iho te maha o ngā kararehe e puritia ana e rātou.
Ko ngā matapae mō te pupuri kararehe e tohu ana i te angitu tonu mō te umanga.
Nā te mea e matapaetia ana e te APPA ka 69% o ngā whare o Amerika he mōkai ā rātou i te tau 2024, engari i te tau 2028, e matapaetia ana ka paku heke te reiti pupuri mōkai, me te 68% anake o ngā whare he mōkai ā rātou.
Te maha o ngā whare whai mōkai: Ahakoa he iti noa te pānga "yo-yo" ki te pupuri mōkai i roto i te whare, ka noho kaha tonu te maha tuturu o ngā whare whai mōkai i te US.
APPA'e whakaatu ana te pūrongo a te kamupene i te tau 2022↓
◾Ngā whare whai mōkai: 87 miriona, he pikinga ake i te 73 miriona i te tau 2010;
◾Ngā whare whai kurī: 65 miriona, he pikinga ake i te 46 miriona i te tau 2010;
◾Ngā whare whai ngeru: 47 miriona, he pikinga ake i te 39 miriona i te tau 2010.
E matapaetia ana kia tae ki te tau 2024↓
◾Ngā whare whai mōkai: ka eke ki te 9,200;
◾Ngā whare whai kurī: ka eke ki te 69 miriona;
◾Ngā whare whai ngeru: ka eke ki te 49 miriona whare.
E matapaetia ana kia tae ki te tau 2028↓
◾Ngā whare whai mōkai: ka eke ki te 95 miriona;
◾Ngā whare whai kurī: ka eke ki te 70 miriona;
◾Ngā whare whai ngeru: ka eke ki te 49 miriona whare.
Ngā mōkai rongonui: Ko ngā kurī me ngā ngeru tonu ngā mōkai rongonui i te Hononga o Amerika.
2022↓
◾50% o ngā whare: he kaitiaki kurī;
◾35% o ngā whare: he hunga tiaki ngeru.
E matapaetia ana e APPA ka noho pumau tonu te ōwehenga o ngā ngeru ki ngā kurī i te Hononga o Amerika i ngā tau torutoru e whai ake nei.
e tumanakohia ana↓
◾2024: 52% o ngā whare ka whai kurī, ā, 36% o ngā whare ka whai ngeru;
◾2028: 50% o ngā whare ka whai kurī, ā, 36% o ngā whare ka whai ngeru.
Te maha o ngā mōkai o te whare: E ai ki te rangahau a te APPA i ngā kaipupuri mōkai i te tau 2023-2024, ko te maha o ngā kurī, ngā ngeru, me ngā ika wai māori kei roto i ngā mea e toru o runga. 2022↓
◾Ngā kurī: 65.1 miriona
◾Ngā ngeru: 46.5 miriona
◾Ika wai māori: 11 miriona
◾Kararehe iti: 6.7 miriona
◾Manu: 6.1 miriona
◾Ngārara: 6 miriona
◾Ika moana: 2.2 miriona
◾Ngā hōiho: 2.2 miriona
Te whanonga kai
E ai ki a Bloomberg Intelligence, ka piki te umanga mōkai o te ao ki te US$500 piriona i te tau 2030.
I roto i ēnei, ko te "haurua o te whenua" e kapi ana i te mākete mōkai o Amerika.
Te Whakapaunga Mōkai: I te piki haere tonu o te maha o ngā mōkai, kua tino piki haere ngā hoko i roto i te umanga mōkai mō ngā tau maha, ā, ka piki haere tonu.
APPA'e whakaatu ana te pūrongo a↓
◾I piki ake ngā whakapaunga a ngā kaipupuri mōkai mai i te $46 piriona i te tau 2009 ki te $75 piriona i te tau 2019, me te tere tipu ā-tau (CAGR) o te 4.7%.
◾Ka eke ngā whakapaunga i te tau 2020 ki te US$104 piriona, ā, ka neke atu i te US$137 piriona i te tau 2022, me te tere tipu ā-tau o te 9.7%.
E ai ki a APPA'te matapae a te umanga'e tūmanakohia ana ka nui ake ngā hoko↓
◾2024: Ka eke ki te US$171 piriona;
◾2030: E eke ana ki te US$279 piriona.
E ai ki tēnei matapae, ko te kai mō ngā mōkai te mea nui rawa atu, ā, e matapaetia ana kia tae ki te tau 2030.↓
◾Kai mō ngā mōkai: ka eke ki te tata ki te US$121 piriona;
◾Te tiaki kararehe: $71 piriona;
◾Ngā taonga mō ngā mōkai me ngā rongoā kore utu: $66 piriona;
◾Ētahi atu ratonga tae atu ki te hoko kararehe ora: $24 piriona.
Hokonga hua: E ai ki te APPA, ko te nuinga o ngā kaipupuri mōkai ka whakapau moni ki ngā kai me ngā hua mōkai i te tau 2022, tae atu ki ngā moenga mōkai, ngā whare herehere mōkai, ngā kawe mōkai, ngā mea ngaungau, ngā taputapu whakapaipai, ngā whitiki haumaru, ngā rongoā, ngā taputapu kai, ngā taonga takaro me ngā huaora me ngā tāpiringa.
Ka taea te whakatau i ngā raraunga o runga ake nei kei te tino whanake te umanga mōkai i te Hononga o Amerika, ā, kei te piki haere te hiahia mō ngā takai hua mōkai. I tēnei wā o te tere tipu o te mākete, me pēhea te hanga i ā tātou takai hua mōkai kia tū motuhake ai kia taea ai e ngā kaihoko te hoko me te whakamahi me te maia. He mea tēnei me whakaaroaro tātou.
He kaihanga mātou e tohunga ana ki te hanga putea tākai kai mō ngā tau neke atu i te 20. Kua noho mātou hei tētahi o ngā kaihanga putea kai nui rawa atu i Haina.
Ka whakamahia e mātou te reti PLALOC kounga teitei mai i Hapani hei pupuri i te hou o āu kai.
Kua whakawhanakehia e mātou ngā putea e pai ana mō te taiao, pērā i ngā putea ka taea te whakawairakau.、ngā putea hangarua me ngā takai rauemi PCR. Koinei ngā kōwhiringa pai rawa atu hei whakakapi i ngā putea kirihou tuku iho.
Kua tāpirihia mai tā mātou rārangi utu, tēnā tukuna mai te momo putea, te rauemi, te rahi me te rahinga e hiahiatia ana e koe. Kia taea ai e mātou te whakahua i ō utu.
Wā tuku: 19 Paenga-whāwhā 2024





