Khofi Wampikisano & Kapangidwe ka Champion
Wildkaffee ndi YPAK: Ulendo Wabwino Kwambiri Kuchokera ku Nyemba Kupita ku Chikwama
Ulendo Wapamwamba wa Wildkaffee
Pansi pa mapiri a German Alps, nkhani yaWildkaffeeinayamba mu 2010. Oyambitsa Leonhard ndi Stefanie Wild, omwe kale anali akatswiri othamanga, adatenga chilakolako chawo cha kuchita bwino kwambiri kuchokera pabwalo lamasewera kupita ku dziko la khofi. Atapuma pantchito, adasintha kufunafuna kwawo kwangwiro kukhala kuwotcha, chifukwa chofuna kupanga khofi yomwe idakwaniritsa miyezo yawo.
Pamene ankayendetsa malo odyera ali aang'ono, banjali silinakhutire ndi khofi wamba womwe unali pamsika. Atatsimikiza mtima kusintha zimenezo, anayamba kuwotcha nyemba zawo, kuphunzira za chiyambi, mitundu, ndi kuwotcha mozama. Anapita ku minda ya khofi ku Central ndi South America ndi Africa, akugwira ntchito limodzi ndi alimi kuti amvetse bwino gawo lililonse kuyambira kulima mpaka kukolola. Iwo ankakhulupirira mwamphamvu kuti pokhapokha pomvetsetsa dzikolo ndi anthu ake, munthu angapange khofi wokhala ndi mzimu weniweni.
Wildkaffee inadziwika posakhalitsa chifukwa cha kukoma kwake kokazinga bwino komanso kukoma kwake kodziwika bwino, ndipo inapeza mipikisano yambiri ya khofi m'mipikisano yapadziko lonse lapansi.
“Chikho chilichonse cha khofi ndi mgwirizano pakati pa anthu ndi nthaka,” akutero gululo — filosofi yomwe imayendetsa zonse zomwe amachita. Kudzera mu mapulani monga Coffee School Project, amathandizira maphunziro ndi maphunziro m'madera omwe amalima khofi, kuthandiza alimi kumanga tsogolo lokhazikika. Kwa Wildkaffee, dzina la kampaniyi tsopano silikuyimira kukoma kwa khofi wapadera kokha, komanso mzimu wa ngwazi — wosagonja, wosintha nthawi zonse, komanso wopangidwa ndi mtima wonse.
YPAK - Kuteteza Kukoma Konse Komwe Kumwa
Pamene Wildkaffee inkakula, kampaniyo inkafuna ma phukusi omwe angasonyeze kufunika kwake — kusintha khalidwe, kapangidwe, ndi kapangidwe kake kukhala njira yowonjezera nzeru zake. Anapeza mnzawo woyenera muYPAK, katswiri wokonza khofi wodziwika bwino chifukwa cha luso lake lamakono komanso luso lake.
Pamodzi, mitundu iwiriyi yapangamibadwo isanu ya matumba a khofi, chilichonse chikusintha m'mapangidwe ndi machitidwe — kukhala ofotokoza nkhani zowoneka bwino paulendo wa Wildkaffee.
Them'badwo woyambainali ndi pepala lachilengedwe losindikizidwa ndi zithunzi zokongola za zomera za khofi, kusonyeza ulemu wa kampaniyi pa chiyambi ndi kudalirika kwake. Njira zabwino zosindikizira za YPAK zinajambula kapangidwe ka masamba, zomwe zinapangitsa kuti thumba lililonse lizimveka ngati mphatso yochokera ku famuyo.
Them'badwo wachiwiriIzi zinasonyeza sitepe yopita ku kukhazikika, pogwiritsa ntchito zinthu zomwe zingathe kubwezeretsedwanso komanso zithunzi za anthu kuti akondwerere kusiyanasiyana kwa dziko la khofi — kuyambira alimi ndi ophika mpaka anthu okonda khofi ndi ogula.
phukusi la m'badwo woyamba
phukusi la m'badwo wachiwiri
Them'badwo wachitatuMtundu ndi malingaliro zimakopa chidwi, ndi maluwa okongola omwe amayimira maluwa okoma ndi mphamvu mu kapu iliyonse.
Pokumbukira woimba nyimbo Martin Woelfl yemwe adapambana World Brewers Cup Champion 2024, Wildkaffee ndi YPAK adayambitsa kope lachinayi Chikwama cha Khofi cha Champion. Chikwamacho chili ndi mtundu wofiirira wowala bwino wokhala ndi zilembo zagolide, zomwe zikuwonetsa kukongola ndi kutchuka kwa ngwazi.
Ndim'badwo wachisanu, YPAK inaphatikiza mapangidwe osalala ndi zithunzi za anthu okonda kulambira m'mapangidwe ake, zomwe zimapangitsa kuti zikhale zakale komanso zamakono. Mitundu yosiyanasiyana ya utoto ndi mapangidwe ake zimasonyeza mzimu waufulu ndi kuphatikizidwa, zomwe zimapatsa mbadwo uliwonse wa mapangidwewo lingaliro lapadera la nthawi yake.
Kupatula zithunzi, YPAK imapitilizabe kukonza magwiridwe antchito — pogwiritsa ntchitozipangizo zokhala ndi zigawo zambiri zotchinga kwambiri, machitidwe atsopano oyeretsa nayitrogenindima valve ochotsa mpweya m'njira imodzikuti asunge kukoma. Kapangidwe kake ka pansi pa shelefu kanathandiza kuti mashelufu akhale olimba, pomwe mawindo osawoneka bwino ankapereka mawonekedwe a nyemba mwachindunji, zomwe zinapangitsa kuti ogula azisangalala ndi zinthu zosiyanasiyana.
YPAK - Kufotokozera Nkhani Za Brand Kudzera Mu Ma Packaging
Ukadaulo wa YPAK umapitirira kusindikiza ndi kapangidwe kake; umagona pa kumvetsetsa moyo wa kampani. Kwa YPAK, kulongedza si chidebe chokha - ndi njira yofotokozera nkhani. Kudzera mu kapangidwe ka zinthu, mapangidwe, ndi njira zosindikizira, thumba lililonse limakhala mawu omwe amawonetsa makhalidwe, malingaliro, ndi kudzipereka kwa kampani.
YPAK imatsogoleranso pakukhala ndi moyo wabwino. Kupanga kwake kwaposachedwa kwa zipangizo ndiyovomerezeka padziko lonse lapansi kuti ibwezeretsedwenso, yosindikizidwa ndiinki ya VOC yochepakuchepetsa mpweya woipa popanda kusokoneza kuwona bwino. Kwa kampani ngati Wildkaffee — yodzipereka kwambiri kupeza zinthu mwanzeru — mgwirizanowu ukuyimira mgwirizano weniweni wa mfundo.
“Khofi wabwino umayenera kupakidwa bwino,” akutero gulu la Wildkaffee. Mibadwo isanu ya matumba awa sikuti imangolemba zaka zoposa khumi za kusintha kwa mtunduwu komanso imalola ogula kuti achite izi.kumvachisamaliro chomwe chili kumbuyo kwa chowotcha chilichonse. Kwa YPAK, mgwirizano uwu ukuwonetsa cholinga chake chopitilira: kupanga ma phukusi kukhala ochulukirapo kuposa chitetezo - kuti chikhale gawo la chikhalidwe cha kampani.
Ndi kuyambitsidwa kwathumba la m'badwo wachisanuWildkaffee ndi YPAK atsimikiziranso kuti khofi wa champion akakumana ndi ma phukusi a champion, luso lapamwamba limaonekera bwino mwatsatanetsatane — kuyambira nyemba mpaka thumba. Poyang'ana mtsogolo, YPAK ipitiliza kupereka njira zokhazikika komanso zokhazikika zosungira ma phukusi amitundu yapadera ya khofi padziko lonse lapansi, kuonetsetsa kuti chikho chilichonse chikufotokoza nkhani yake yapadera.
Nthawi yotumizira: Okutobala-17-2025
