Imfundo

Umklamo omuhle wokupakisha insangu kumele usebenze ngesikhathi esimatasa kakhulu. Uyawuqaphela umkhiqizo, uhlukanise i-SKU, uvikele ulwazi oludingekayo, ukopishe kwiphakheji oyikhethile futhi ungagcinwa lapho iphothifoliyo ikhula sonke isikhathi. Umklamo osebenza kahle esikhwameni esisodwa sezimbali ungase wehluleke uma ulinganiswa ube yifomethi yokugoqwa noma ulinganiswe ube yinto edliwayo enombhalo welebula okhulisiwe.

Imibono eyi-12 elandelayo ibheka ukupakisha njengendlela yokusebenza hhayi umugqa wezithombe ezilandelanayo. Izidingo zomthetho ziyahlukahluka ezimakethe nasemikhiqizweni ngakho-ke ukwakheka ngakunye kudinga ukuhlolwa kokuhambisana okubuyekeziwe. Izimiso ziqondisa ukuhlela, ukukhiqiza kanye nokuhlela iphothifoliyo; akusikho okunye esikhundleni sokuvunyelwa okusemthethweni.

Umfundisi: Isimiso 1: Iphothifoliyo.

Qamba imikhiqizo ethengiswa yilo mkhiqizo kanye nokuthi imiphi imikhiqizo emisha ezokwethulwa yilo mkhiqizo. Yihlanganise ngefomethi, usayizi, amandla noma esinye isinqumo sabathengi esisemthethweni. Bese unquma ukuthi yini okufanele ifane kuzo zonke izindawo nokuthi yini okufanele ihluke.

Uhlelo lokuklama kufanele luhlukanise ukuzulazula komkhiqizo kanye nokuqashelwa komkhiqizo. Ilogo, ukuthayipha okubalulekile kanye nesigqi sesakhiwo kungase kuqhubeke. Uhlobo lomkhiqizo, ukuhlukahluka, inani eliphelele kanye nokuqukethwe kwemithetho yemakethe kumele kuhluke ngaphansi kokulawulwa. Uma kwenzeka ushintsho kuzo zonke izinto ububanzi bubonakala bungabalulekile. Ngaphandle kokuthi okuthile kushintshiwe, amakhasimende awakwazi ukuzulazula kukho.

Izimiso 1-3: Sekuyisikhathi sokwenza iSakhiwo Somkhiqizo.

Okokuqala, Ubunikazi Bomkhiqizo Obuhlukile kanye nokuqukethwe Okulawulayo.

Misa izindawo ngazinye zomkhiqizo kanye nolwazi oludingekayo. Lokhu kuqinisekisa ukuthi izibuyekezo zokuhambisana nomthetho zinamathuba amancane okubangela umonakalo ekuqashelweni futhi kuvimbela izici zokuhlobisa zezinto kanye nezixwayiso ukuthi zingambozi izimpawu. Izindawo zingaba sendizeni efanayo, yize kungafanele zithembele komunye nomunye ukuze zifundeke.

Yiba noHlelo Olufanayo lwe-SKU.

Khetha uhlelo lokufunda: uhlobo lomkhiqizo, uhlobo lomkhiqizo, uhlobo, isici esisemthethweni esibalulekile kanye nenani. Phinda inqubo kuphothifoliyo. Shintsha izinkomba eyodwa noma ezimbili uye ekuzulazuleni njengokuthi, ibhendi yombala noma igama lefomethi, esikhundleni sokuklama kabusha yonke i-SKU ngokuphelele.

Uhlu lwemisebenzi alufanele lusebenze ngohlelo lombala kodwa kufanele lusebenze ngesisekelo se-grayscale kanye ne-thumbnail. Lokhu kuzosibonisa ukuthi umbala usebenza ngokweqile noma ngenye indlela, futhi igama lomkhiqizo lilahlekelwa ifomu uma livela ku-inthanethi.

Ukuklama ngaphandle kokuboleka isiko lentsha Imiklamo edalwe kodwa engabolekwanga yisizukulwane sentsha.

Ukugoqwa okuhlukile akubandakanyi amakhathuni, ukulingisa uswidi noma izinto ezintsha ezithakaselwa yizingane. Thuthukisa umlingiswa usebenzisa izinto ezibonakalayo, ukuthayipha, ukwakheka, ukuzibamba kanye nezindaba ezihlobene nomkhiqizo. Hlola umbono jikelele, igama kanye nesimo sephakheji, ezintweni ezingafaneleki ukukhanga intsha emakethe okuqondiwe kuyo.

Izimiso 4-6: Ukuthobela Ngokubonakalayo.

Izindawo Zokulawula Ezigciniwe ku-1st Dieline.

Ungalindi kuze kube yilapho sekuqediwe ukukopisha. Izindawo zezimpawu, izixwayiso, idatha ye-cannabinoid, ulwazi lwelayisensi noma lokulandelela kanye nokubhala ikhodi okuguquguqukayo kufanele kuvinjelwe. Thatha inselele yemakethe eqondiwe kakhulu njengesimo sokuhlela isikhala, futhi ugcine ukwehluka kobuciko okuvunyelwe kuhlukile, ngemithetho ehlukahlukene, lapho imithetho ihlukile khona.

Ubuholi Bokuqapha, Isikhala Esihlukile Nesicacile.

Ulwazi oludingekayo kumele luvele ku-substrate yangempela, ukuqeda kanye nefomu lephakheji. Isexwayiso esithombeni esimnyama, uphawu oluphezu kwe-foil glance noma umbhalo owela i-gusset ungase ungasebenzi. Phrinta kuze kube sekugcineni, faka iphakheji bese uhlola ekukhanyeni okuvamile kwezitolo.

Iqukethe Amagunya Ezingqimbeni Ezilawulwayo.

Hlukanisa okuqukethwe okusemthethweni kwezimakethe nobuciko bomkhiqizo obuzinzile. Qamba izinguqulo ze-SKU, igunya, usuku lokubuyekezwa kanye nokuvunywa. Gcina izithonjana ezigunyaziwe kanye nombhalo ogunyaziwe ongenakushintshwa ngokuthanda komklami. ngaphambi komyalelo ngamunye ophindaphindwayo, qiniseka ukuthi ungqimba lwemakethe luhlala lubuyekeziwe.

Izimiso 7-9: Iphakheji Nokuphrinta Ukuze Kuqondane.

Yenza Ifomethi Ithonye Ukwakheka.

Isikhwama sokuma sizohlinzeka ngenye indlela yangaphambili, i-gusset kanye nendlela yokuvula uma kuqhathaniswa nesikhwama esiyisicaba noma ibhokisi. Beka ulwazi olubaluleke kakhulu lapho iphakethe elenziwe liluveza khona ngokwemvelo. Gcina amakhophi okhiye angavalwanga, ama-notches adabukile, i-zipper track kanye nezindawo zokufihla umkhiqizo.

Umklamo Wenqubo Yokuphrinta Yangempela.

Kunezinkinga zezentengiselwano nezobuciko ezihlukile ekukhiqizweni kwedijithali, ukuqoshwa kwegravure kanye nokukhiqizwa kwe-flexographic. Ukubhala okuhlelekile okubuyiselwe emuva, ukubhaliswa okunciphile, izikhala ezibanzi zensimbi kanye nokuhlelwa okuncane kumele kuhlolwe ngenqubo nezinto ezikhethiwe. Lungisa izinhloso zombala zePantone noma ezilinganisiwe lapho ukulinganisa kubalulekile khona bese uvumela ukubonakaliswa okubonakalayo lapho kufaneleka khona.

Ukusekela, hhayi ukuncintisana namaFinishes.

Ukuqeda okungaphezulu okufana ne-matte, i-gloss contrast, i-foil, kanye nomuzwa, kungasetshenziswa ukudonsela ukunaka, ukuqeda ngokweqile kudala umsindo, futhi kunganciphisa ukucaca kwezimpawu noma umbhalo. Nikeza indima ngayinye yokuqeda. Isibonelo, iphaneli yokuthobela imithetho iyisicaba nge-gloss evinjelwe engabona umndeni womkhiqizo.

Izimiso 10-12: Yakhela Ekukhuleni.

klama uhlelo lombala olunemithetho.

Sho umbala womkhiqizo oyinhloko, ifomethi kanye nezinhlobonhlobo zemikhiqizo. Kusungulwe izimo zokungafani kanye nokuhlanganiswa okwamukelekayo. Iphalethi esekelwe emithethweni isiza ama-SKU amasha ukuthi afaneleke emndenini ngaphandle kokukhetha imbangi noma ukushintsha isethulo esigxile ebuntwaneni.

Qinisekisa ukuthi ama-Template awavamile, kodwa ayaguquguquka.

Ithempulethi ekwazi ukulinganiswa inezikhonkwane ezizinzile kanye nokulungiswa kwemodyuli. Kumelwe ilingane negama lomkhiqizo elide, umbhalo oyisixwayiso owengeziwe, osayizi besikhwama abahlukahlukene kufaka phakathi umbhalo wezilimi ezimbili lapho kudingeka khona. Hlola uhlelo usebenzisa ikhophi emfushane nende kakhulu engenzeka ngaphambi kokuvunyelwa.

Misa Ukuphathwa Kwemisebenzi Yobuciko

Nquma ushintsho lwezinto zomkhiqizo, ikhophi elawulwayo, ama-dielline obuchwepheshe kanye nedatha eguquguqukayo. Ifayela elilodwa elikhishwe, ilogi yokubuyekeza kanye nokuvunyelwa okubhaliwe. Ukuphathwa kuwela ngaphansi kwekhwalithi yomklamo: ngeke kuvumele izexwayiso eziphelelwe yisikhathi, ama-zipper angalungile kanye nezingxenye zokuphrinta ezingaqondile ukuthi zifike ekukhiqizweni.

Indlela Uhlelo Oluhluka Ngayo Ngokwefomu Lomkhiqizo.

Inqubo Yokuklama Ukupakisha I-Cannabis.

Amaphutha ekwakhiweni alimaza umkhiqizo.

• Ukukhiqiza i-SKU ngayinye njengomkhiqizo owodwa kuze kube yilapho ishelufu libonakala lingakhangi.

• Umbala kuphela njengendlela yokuhlukanisa imikhiqizo.

• Izixwayiso Nezimpawu kuze kube umjikelezo wokugcina wobuciko.

• Ukuklama kunxande oyisicaba hhayi ukuhlola isikhwama esakhiwe.

• Ukubeka phansi iziphetho zekhwalithi ephezulu kuzo zonke izindawo kanye nokungabikho kohlelo.

• Ukwabelana ngephaneli eyodwa yokulawula phakathi kwezifundazwe ngaphandle kokuqinisekiswa.

• Ukubhala amafayela njengawokugcina, kunokuba abe nezibuyekezo ezilawulwayo.

Uhlu Olufushane Lokuhlola Umklamo Wokupakisha I-Cannabis.

• Amafomethi omkhiqizo wamanje nowesikhathi esizayo.

• Iziteshi ezinelayisensi kanye nezimakethe eziqondiwe.

• Impahla esemthethweni yophawu kanye nendawo ebonakalayo evinjelwe.

• Usayizi wamaphakheji, isisindo sokugcwalisa kanye nokuvalwa kwawo.

• Indlela yokulawula okuqukethwe okungaguquki kanye nedatha eguquguqukayo.

• Ukuphequlula kwe-SKU kanye nokucabanga kombala.

• Izinto eziza kuqala enkambisweni yokuphrinta, izinto zokwakha kanye nokuqeda.

• Hlola i-prototype yohlelo kanye nephakheji eligcwalisiwe.

• Abanikazi, ababuyekezi kanye nenqubo yokukhishwa kobuciko.

imibuzo ejwayelekile ukubuzwa

Kungcono yini ukusebenzisa ukwakheka okufanayo kuzo zonke i-SKU zensangu?

Ungasebenzisi ukwakheka okuqinile okungahleliwe kodwa usebenzise uhlelo olufanayo kanye ne-logic yokuklama. Uhlelo kufanele lukwazi ukuhambisana nezidingo zefomethi nolwazi kodwa luhlale lujwayelekile.

Ukubuyekezwa kokuthobela imithetho kuzoqala nini?

Ngesikhathi sesigaba esifushane nese-dielene. Ukuhlela isikhala kusenesikhathi kuvimbela ukwakhiwa kabusha sekwephuzile futhi kugwema ulwazi oluyimpoqo oluvinjelwa ukukhiqizwa.

Ingabe isikhwama esenziwe ngokwezifiso sizothuthukisa ukufana komkhiqizo?

Yebo. Uhlelo lokuphrinta kanye nemininingwane yesakhiwo ephindaphindayo kuyifomethi elawulwayo, engasetshenziswa ukuveza ububanzi bokuqashelwa ngesisekelo sokuthi i-SKU ngayinye izoba nolwazi lomkhiqizo kanye nemakethe olufanele.

Yakha Ifayela Lomsebenzi Wobuciko Lohlelo Lokupakisha (Akukho Okunye).

Nikeza imephu yakho yephothifoliyo, amafomethi okuqondiwe, izidingo zokugcwalisa, izindawo zokuthobela ezivunyiwe kanye nezimpahla zomkhiqizo ezivunyiwe ku-YPAK. Siyakwazi ukusiza ekudaleni imiklamo yezikhwama ezenziwe ngokwezifiso kanye nemininingwane yokuphrinta esiza emndenini wokupakisha insangu oqhubekayo.

I-CTA:Dala Uhlelo Lokupakisha I-Cannabis

Ikhasi elihlobene:Hlola izikhwama ze-YPAK Cannabis