I roto i ngā tau 10 e whai ake nei, e matapaetia ana ka neke atu i te 20% te tere tipu ā-tau o te mākete kawhe makariri o te ao
E ai ki tētahi pūrongo i tukuna e tētahi tari tohutohu o te ao, e matapaetia ana ka tipu te kawhe makariri o te ao mai i te US$604.47 miriona i te tau 2023 ki te US$4,595.53 miriona i te tau 2033, me te tere tipu ā-tau o te 22.49%.
Kei te tino piki haere te rongonui o te mākete kawhe makariri, ā, e matapaetia ana ko Amerika Te Raki te mākete nui rawa atu mō tēnei inu whakahauora. Nā te maha o ngā āhuatanga i akiaki i tēnei tipu, tae atu ki te whakarewatanga o ngā momo hua hou e ngā waitohu kawhe me te pikinga ake o te kaha whakapau moni a te hunga millennial e pai ake ana ki te kawhe i ētahi atu inu.
I ngā tau tata nei, kua kitea he ia o ngā waitohu kawhe ki te whakarewa i ngā momo hua hou, me te whakawhānui i ō rātou awe ki ngā momo hongere rerekē. Ko tēnei nekehanga rautaki he mea hanga hei hopu i te aro o ngā kaihoko e rapu ana i ngā huarahi auaha me ngā huarahi watea ki te pārekareka ki ā rātou inu kawhe tino pai. Nō reira, kua kitea te whānui haere o te mākete inu matao, me te whānuitanga o ngā momo kawhe kua rite ki te inu, te espresso me te reka kua tae ki ngā whata.
Ko te pikinga ake o te kawhe matao ka taea hoki te kī ko te panoni o ngā hiahia o ngā kaihoko, inā koa i waenga i ngā millennials, e mōhiotia ana mō tō rātou aroha ki te kawhe. I te mea kei te piki haere tonu tō rātou kaha ki te whakapau moni, kei te akiakihia e ngā millennials te tono mō ngā hua kawhe kounga teitei me ngā hua motuhake, tae atu ki te kawhe matao. Ko te hiahia o tēnei hunga ki te kawhe ki te whakataurite ki ētahi atu inu e matapaetia ana ka whai wāhi nui ki te akiaki i te tipu o te mākete i Amerika Te Raki.
E ai ki ngā rangahau mākete, e matapaetia ana ko Amerika Te Raki te rangatira o te mākete kawhe makariri o te ao, e 49.17% o te wahanga mākete i te tau 2023. E whakaatu ana tēnei matapae i te rohe'te tūranga kaha o nāianei hei mākete matua mō te kawhe matao. Te huihuinga o ngā manakohanga a te kaihoko, te auahatanga ahumahi me ngā mahi hokohoko rautaki.
Ko tētahi o ngā tino take e akiaki ana i te tipu o te mākete kawhe makariri o Amerika Te Raki ko te huringa o te momo noho o ngā kaihoko. I te mea he nui ake te hunga e rapu ana i ngā inu e tika ana mō ā rātou mahi pukumahi, ko te ngāwari me te ngāwari ki te kawe i te kawhe makariri he mea whakamīharo. Hei tāpiri, ko te pikinga ake o ngā ia o ngā kaihoko e aro nui ana ki te hauora kua piki ake te hiahia mō te kawhe makariri, e kiia ana he mea hauora ake hei whakakapi i te kawhe wera tuku iho nā te mea he iti ake te waikawa me te reka maeneene.
Hei tāpiritanga, he mea nui te awe o ngā pāpāho pāpori me ngā papaaho matihiko ki te rongonui o te kawhe makariri i waenga i ngā kaihoko. Ka whakamahia e ngā waitohu kawhe ēnei hongere hei whakaatu i ā rātou hua kawhe makariri auaha, hei whakawhitiwhiti kōrero ki ā rātou hunga whakarongo, hei hanga i ngā kōrero mō ā rātou whakarewatanga hua hou. Ehara i te mea ka whakanui ake tēnei aroaro matihiko i te mōhiotanga o ngā kaihoko engari ka whai wāhi hoki ki te tipu whānui o te mākete mā te akiaki i te whakamātautau me te tango i ngā hua.
Hei whakatutuki i te hiahia e tipu haere ana mō te kawhe makariri, kua kaha ngā waitohu kawhe ki te whakawhānui ake i ā rātou kohinga hua kia tutuki ai ngā hiahia o ngā kaihoko rerekē. Nā tēnei kua whakarewahia ngā kawhe makariri reka, ngā momo kawhe kua whakakīia ki te hauota, tae atu ki ngā hononga mahi tahi me ētahi atu waitohu inu me ngā waitohu momo oranga hei hanga i ngā kawhe makariri ahurei. Mā te tuku i te whānuitanga o ngā whiringa, ka taea e ngā waitohu kawhe te hopu i te aro o ngā rōpū kaihoko rerekē me te akiaki i te tipu tonu o te mākete.
He wāhi nui anō hoki tā te umanga ratonga kai i roto i te whakatairanga i te whānui o te mākete kawhe makariri. Nā ngā whare kawhe, ngā wharekai, me ngā toa kawhe motuhake kua waiho te kawhe makariri hei mea matua hei whakamātau i te hunga inu kawhe matatau. Hei tāpiri, ko te putanga mai o te kawhe makariri me te whakaurunga o ngā inu makariri ki ngā tahua o ngā wharekai rongonui kua whai wāhi hoki ki te whānui o te tango i tēnei ia.
I te tirohanga whakamua, te āhua nei kei te piki haere tonu te mākete kawhe makariri o Amerika Te Raki, nā te hiahia o ngā kaihoko, te auahatanga o te ahumahi me te tūnga rautaki o te mākete. E matapaetia ana ka tipu tonu te mākete i te mea kei te haere tonu ngā waitohu kawhe ki te whakarewa i ngā momo hua hou me te whakawhānui i ō rātou aroaro puta noa i ngā momo hongere. Nā te kaha whakapau moni a ngā Millennials me tō rātou hiahia nui ki te kawhe, inā koa ko te kawhe makariri, ka whakapūmau a Amerika Te Raki i tōna tūranga hei mākete matua i roto i tēnei wāhanga inu hou.
He wāhi tipu hou tēnei mō te umanga tākai, ā, he wero mākete hou hoki mō ngā toa kawhe. I a rātou e kimi ana i ngā pīni kawhe e pai ana ki ngā kaihoko, me kimi hoki e rātou he kaiwhakarato tākai mō te wā roa, ahakoa he putea, he kapu, he pouaka rānei. Me whai kaihanga tēnei ka taea te whakarato i ngā otinga tākai kotahi-mutunga.
He kaihanga mātou e tohunga ana ki te hanga i ngā putea tākai kawhe mō ngā tau neke atu i te 20. Kua noho mātou hei tētahi o ngā kaihanga putea kawhe nui rawa atu i Haina.
Ka whakamahia e mātou ngā takirere WIPF kounga teitei mai i Huiterangi hei pupuri i te hou o tō kawhe.
Kua whakawhanakehia e mātou ngā putea hoa-taiao, pērā i ngā putea wairākau me ngā putea hangarua, me ngā rauemi PCR hou rawa atu.
Koinei ngā kōwhiringa pai rawa atu hei whakakapi i ngā putea kirihou tuku iho.
Kua tāpirihia mai tā mātou rārangi utu, tēnā tukuna mai te momo putea, te rauemi, te rahi me te rahinga e hiahiatia ana e koe. Kia taea ai e mātou te whakahua i ō utu.
Wā tuku: 30 o Ākuhata 2024
