Mai i ngā rauemi tākai ki te hoahoa āhua, me pēhea te tākaro ki te tākai kawhe?
Kua kitea te kaha o te tipu o te pakihi kawhe puta noa i te ao. E matapaetia ana i te tau 2024, ka neke atu te mākete kawhe o te ao i te US$134.25 piriona. He mea tika kia mōhiotia ahakoa kua whakakapia te kawhe e te tī i ētahi wāhi o te ao, kei te mau tonu te rongonui o te kawhe i ētahi mākete pēnei i te Hononga o Amerika. E whakaatu ana ngā raraunga hou tae atu ki te 65% o ngā pakeke e whiriwhiri ana ki te inu kawhe i ia rā.
He maha ngā āhuatanga e ārahi ana i te mākete e puāwai ana. Tuatahi, he tokomaha ake te hunga e whiriwhiri ana ki te inu kawhe i waho, ā, e kore e kore ka puta he hua mō te tipu o te mākete. Tuarua, nā te tere o te noho tāone huri noa i te ao, kei te piki haere hoki te hiahia mō te kawhe. Hei tāpiri, nā te tere o te whanaketanga o te hokohoko ipurangi kua whakaratohia hoki he huarahi hokohoko hou mō ngā hoko kawhe.
I te pikinga ake o te moni whiwhi, kua pai ake te kaha hoko a ngā kaihoko, ā, nā tēnei kua piki ake ā rātou hiahia mō te kounga kawhe. Kei te piki haere te hiahia mō te kawhe iti, ā, kei te piki haere tonu te kai kawhe mata. Nā ēnei āhuatanga i whakatairanga ngātahi te angitu o te mākete kawhe o te ao.
I te mea ka piki haere te rongonui o ēnei momo kawhe e rima: te Espresso, te Cold Coffee, te Cold Foam, te Protein Coffee, me te Food Latte, kei te piki haere hoki te hiahia mō ngā takai kawhe.
Ngā Auahatanga Hanganga i roto i te Tākai Kawhe
He mahi uaua te whakatau i ngā rauemi hei tākai i te kawhe, he wero hoki tēnei ki ngā kai tunu nā te mea e hiahiatia ana te hou o te hua me te ngoikore o te kawhe ki ngā āhuatanga taiao o waho.
Kei te piki haere te maha o ngā takai kua rite mō te hokohoko ipurangi: me whakaaro ngā kaihanga kawhe mēnā ka taea e te takai te tu atu ki te tuku mēra me te tuku karere. Hei tāpiri, i te Hononga o Amerika, me urutau pea te āhua o te putea kawhe ki te rahi o te pouaka mēra.
Hokinga ki te takai pepa: I te mea ko te kirihou te whiringa matua mō te takai, kei te tīmata te hokinga mai o te takai pepa. Kei te piki haere te hiahia mō te pepa kraft me te takai pepa raihi. I te tau kua hipa, i neke atu i te $17 piriona te umanga pepa kraft o te ao nā te pikinga ake o te hiahia mō ngā rauemi takai pumau me te hangarua. I ēnei rā, ehara te mōhiotanga ki te taiao i te mea hou, engari he whakaritenga.
Kāore e kore ka nui ake ngā kōwhiringa mō ngā pēke kawhe tauwhiro, tae atu ki ngā mea ka taea te hangarua, ngā mea ka pirau, me ngā mea ka taea te whakawairakau, i tēnei tau. He nui te aro ki ngā takai ārai-rūpahu: Ka nui haere te aro o ngā kaihoko ki te takenga mai o te kawhe motuhake, me te whai hua rānei o ā rātou hoko ki te kaihanga. Kua noho te tauwhiro hei mea nui mō te kounga o te kawhe. Hei tautoko i te oranga o te ao.'Mō ngā kaimahi kawhe e 25 miriona, me mahi tahi te umanga ki te whakatairanga i ngā kaupapa oranga tonutanga me te whakatairanga i te whakaputa kawhe matatika.
Whakakorehia ngā rā paunga: Kua noho te para kai hei raruraru ā-ao, ā, e whakatau ana ngā tohunga he $17 trillion te utu i ia tau. Hei whakaiti i te nui o ngā para e tukuna ana ki ngā whenua ururua, kei te rapu huarahi ngā kaihanga kawhe hei whakaroa i te whakamahinga kawhe.'te roa o te oranga o te kawhe. Nā te mea he pumau ake te kawhe i ngā mea pirau, ā, ka memeha haere tōna reka i te wā, kei te whakamahi ngā kai tunu i ngā rā tunu me ngā waehere urupare tere hei otinga whai hua ake hei whakamōhio i ngā āhuatanga matua o te kawhe, tae atu ki te wā i tunua ai.
I tēnei tau, i kite mātou i ngā auahatanga hoahoa tākai me ngā tae māia, ngā whakaahua whakamiharo, ngā hoahoa iti, me ngā momotuhi tawhito e tino kitea ana i te nuinga o ngā wāhanga. Kāore he rerekētanga o te kawhe. Anei ētahi whakaahuatanga motuhake mō ngā auahatanga me ngā tauira o tā rātou whakamahinga ki ngā tākai kawhe:
1. Whakamahia ngā momotuhi/āhua māia
Kei te aro nui te hoahoa momotuhi. He maha ngā tae, ngā tauira, me ngā āhuatanga kāore e pā ana ki tēnei mara. Ko Dark Matter Coffee, he kaihanga kawhe nō Chicago, ehara i te mea he kaha te aroaro, engari he rōpū kaiwhaiwhai hoki. E ai ki te Bon Appetit, kei mua tonu a Dark Matter Coffee i te pihi, e whakaatu ana i ngā mahi toi kanapa. Nā te mea e whakapono ana rātou "he hoha te takai kawhe," i tono motuhake rātou i ngā kaitoi o Chicago ki te hoahoa i te takai, ā, i tukuna he momo kawhe iti e whakaatu ana i ngā mahi toi i ia marama.
2. Te Whakaiti i te Mana
Ka kitea tēnei ia i roto i ngā momo hua katoa, mai i te hinu kakara ki ngā hua miraka, ki ngā monamona me ngā kai reka, ki te kawhe. He huarahi pai te hoahoa takai iti hei whakawhitiwhiti kōrero pai ake ki ngā kaihoko i roto i te umanga hokohoko. Ka tū motuhake i runga i te whata, ā, ka kī noa "koinei te kounga."
3. Avant-garde Retro
Kua hangaia he whakataukī "Ko ngā mea tawhito katoa he mea hou..." e te whakataukī "kua tūtaki ngā tau 60 ki ngā tau 90", mai i ngā momotuhi i ahu mai i a Nirvana ki ngā hoahoa e rite ana ki a Haight-Ashbury, kua hoki mai te wairua toka whakaaro nui. Hei tauira: Square One Roasters. He auaha, he māhorahora ā rātou takai, ā, he mārama te whakaahua o ngā whakaaro manu i roto i ia kete.
4. Te hoahoa waehere QR
Ka taea e ngā waehere QR te urupare tere, ka taea ai e ngā waitohu te ārahi i ngā kaihoko ki roto i tō rātou ao. Ka taea e ia te whakaatu ki ngā kaihoko me pēhea te whakamahi i te hua i te huarahi pai rawa atu, me te tūhura hoki i ngā hongere pāpāho pāpori. Ka taea e ngā waehere QR te whakauru i ngā ihirangi ataata, i ngā pakiwaituhi rānei ki ngā kaihoko i roto i tētahi huarahi hou, ka pakaru i ngā herenga o ngā mōhiohio roa. Hei tāpiri, ka hoatu hoki e ngā waehere QR he wāhi hoahoa nui ake ki ngā kamupene kawhe i runga i ngā takai, ā, kāore e hiahiatia kia nui rawa te whakamārama i ngā taipitopito hua.
Ehara i te mea ko te kawhe anake, engari ko ngā rauemi takai kounga teitei ka āwhina i te hanga hoahoa takai, ā, mā te hoahoa pai ka pai ake te whakaatu i te waitohu ki mua i te marea. Ka tautokohia e ēnei mea e rua tetahi ki tetahi, ā, ka hangaia he tirohanga whānui mō ngā waitohu me ngā hua.
He kaihanga mātou e tohunga ana ki te hanga i ngā putea tākai kawhe mō ngā tau neke atu i te 20. Kua noho mātou hei tētahi o ngā kaihanga putea kawhe nui rawa atu i Haina.
Ka whakamahia e mātou ngā takirere WIPF kounga teitei mai i Huiterangi hei pupuri i te hou o tō kawhe.
Kua whakawhanakehia e mātou ngā putea hoa-taiao, pērā i ngā putea wairākau me ngā putea hangarua, me ngā rauemi PCR hou rawa atu.
Koinei ngā kōwhiringa pai rawa atu hei whakakapi i ngā putea kirihou tuku iho.
He mea hanga tā mātou tātari kawhe maturuturu ki ngā rauemi Hapanihi, koinei te rauemi tātari pai rawa atu kei te mākete.
Kua tāpirihia mai tā mātou rārangi utu, tēnā tukuna mai te momo putea, te rauemi, te rahi me te rahinga e hiahiatia ana e koe. Kia taea ai e mātou te whakahua i ō utu.
Wā tuku: Whiringa-ā-rangi-07-2024
