I pēhea te hiranga o Luckin Coffee i a Starbucks i Haina nā roto i ngā takai auaha???
I te tau kua hipa, kua eke te kamupene kawhe nui o Haina, a Luckin Coffee, ki te 10,000 toa i Haina, ā, kua hipa ake i a Starbucks te waitohu mekameka kawhe nui rawa atu o te motu whai muri i te tere o te horapa puta noa i te motu i tēnei tau.
I whakatūria i te tau 2017, i puta ake a Luckin Coffee ki te ao kawhe Hainamana hei wero i a Starbucks mā roto i ngā whiringa kawhe utu iti me te tono waea pūkoro. Ko Haina te Starbucks'te mākete tuarua nui rawa atu i muri i te US
Te whakawhānui kaha
I te hauwhā i mutu i te 30 o Hune, i whakatuwheratia e Luckin Coffee he 1,485 toa hou, ā, ko te toharite he 16.5 toa hou i ia rā. O ngā toa 10,829 i Haina, e 7,181 kei a rātou anō te mana whakahaere, ā, e 3,648 he toa mahi tahi, e ai ki te kamupene.'tuhinga whiwhinga moni.
I whānui haere te mekameka kawhe Haina ki Singapore i te marama o Poutū-te-rangi i tana haerenga tuatahi ki tāwāhi, ā, kua whakatuwheratia e ia ētahi toa tekau mā whā i roto i te tāone-kāwanatanga tae noa mai ki tēnei wā, e ai ki tētahi tirotiro a CNBC.
I tere te hora o Luckin nā tana tauira whakahaere.—tae atu ki ngā toa e whakahaerehia ana e rātou anō me ngā umanga whai raihana.
I taua wā tonu, ko Starbucks'E ai ki tana paetukutuku, he kamupene ngā toa o te ao katoa, ā, kāore te mekameka kawhe o Amerika e whai mana whakahaere, engari e hoko raihana ana hei whakahaere.
Ka tere te tipu o te pakihi nā te mea kāore koe e'Kāore e hiahiatia kia whakapaua taua moni whakapaipai. Ki te kore, ka herea tonutia tō tipu.
Te rongonui o te mākete papatipu
He rerekē ngā rautaki utu a Luckin me Starbucks.
Ko te utu mō tētahi kapu kawhe mai i Luckin he 10 ki te 20 yuan, arā, tata ki te $1.40 ki te $2.75.'nā te mea he nui ngā utu whakaheke me ngā tuku a Luckin. I taua wā, ko te utu mō te kapu kawhe mai i Starbucks he 30 yuan, neke atu rānei.—tērā'he $4.10 te iti rawa.
I kitea e Luckin te rongonui o te mākete whānui. Mō te utu, kua rerekē kē i a Starbucks. Mō te kounga,'he pai ake tonu, ki te whakaritea ki te nuinga o ngā waitohu utu iti.
Nō nā tata nei, i whakarewahia e te kamupene tētahi inu hou me Kweichow Moutai, he kaihanga waipiro Hainamana rongonui mō āna"baijiu"he wai mā rānei i hangaia mai i ngā pata raihi.
I kī a Luckin e 5.42 miriona ngā inu latte Moutai i whakakiia ki te waipiro i hokona e rātou i te rā tuatahi o tōna whakarewatanga.
Ko ētahi atu inu rongonui o te mākete Haina ko te brown sugar boba latte, me te cheese latte me te coconut latte.
He mea nui te mahi a Luckin Coffee ki te whakawhānui ake i te mākete kawhe i Haina mā te whakauru mai i ngā hua e pai ana ki ngā kaihoko Hainamana.
I ngā tau tata nei, kua tere te whanaketanga o te ahurea kawhe o Haina, ā, kua tīmata te tini o ngā taiohi ki te aroha ki te kawhe i mahia i te kāinga. Nā tēnei ia āhuatanga i piki ake ai te hiahia mō ngā pīni kawhe kounga teitei, ā, i akiaki a Luckin Coffee me Starbucks ki te whakarewa i ngā putea pīni kawhe motuhake hei whiriwhiri mā ngā kaihoko me te hanga i ā rātou ake waitohu. I taua wā anō, kei te piki haere te hiranga o te takai i roto i te umanga kawhe. Ko te takai kawhe kua hoahoatia pai ehara i te mea ka whakanui ake i te mōhiotanga waitohu anake engari he mea nui anō hoki ki te hanga i te mōhiotanga waitohu.
Kawhe Luckin'He mea whakamiharo te tere o te pikinga o te mākete kawhe Haina. Nā te huarahi auaha a te kamupene ki te takai i whai wāhi nui ai ki tōna angitu, ā, i taea ai e ia te eke ki runga ake i te kamupene nui o Starbucks. Mā te mārama ki te hiranga o te takai i roto i te umanga kawhe, ka taea e Luckin Coffee te wehewehe me te hopu i te aro o ngā kaihoko.
Ko tētahi o ngā mea nui o Luckin Coffee'Ko te angitu o Luckin Coffee i Haina ko tana whakamahinga rautaki o ngā takai hei whakarei ake i te mōhiotanga ki te waitohu. Ehara i te mea he ātaahua noa te titiro ki ngā takai kawhe a te kamupene, engari he kounga me te auaha hoki. Nā te whakamahinga o ngā rauemi kounga teitei, ngā hoahoa huatau me te aro ki ngā taipitopito kua āwhina i a Luckin Coffee ki te whakatū i a ia anō hei waitohu ahua hou e aro ana ki ngā hiahia o te hunga rangatahi.
Haunga te whakarei ake i te mōhiotanga ki te waitohu, ka whakamahia hoki e Luckin Coffee ngā takai hei hanga i te mōhiotanga ki te waitohu. Mā te hoahoa takai ahurei a te kamupene, e whakaatu ana i tana tohu me ngā āhuatanga waitohu, ka āwhina i te whakanui ake i te mōhiotanga me te mōhiotanga o te kaihoko. Mā te takai i hangaia kia āta whakaarohia, ka whakaatu pai a Luckin Coffee i tōna ahua waitohu me ōna uara, ka whakatū i tētahi awe kaha i roto i te mākete kawhe tino whakataetae.
Hei tāpiritanga, ko Luckin Coffee'Mā te takai auaha a Luckin Coffee ka taea e te waitohu te waihanga i tētahi wheako ahurei, e maumaharatia ana hoki mō ngā kaihoko. Kua whakauruhia e te kamupene ngā huānga taunekeneke me ngā āhuatanga whakahihiri ki roto i āna takai, pērā i ngā waehere QR e tuku ana i ngā ihirangi motuhake, i ngā mōhiohio whakatairanga rānei. Mā te whakauru i te hangarau me te kōrero pakiwaitara ki roto i āna takai, kua angitu a Luckin Coffee ki te waihanga i tētahi wheako rumaki ake, whaiaro ake hoki mō ngā kaihoko, e wehewehe ana i a ia anō i ngā waitohu kawhe tuku iho.
He rerekē, ahakoa he kaiārahi o te ao i roto i te umanga kawhe a Starbucks, kei te anga whakamua rātou ki ngā wero i roto i te whakarerekētanga o tana rautaki tākai ki ngā hiahia hurihuri o ngā kaihoko Hainamana. Ko te huarahi tuku iho a te kamupene ki te tākai, e tohuhia ana e tana waitohu matomato me ngā hoahoa tawhito, kua uaua ki te hono atu ki ngā hiahia hurihuri o te rangatahi o Haina. Nō reira, i taupokina a Starbucks e Luckin Coffee, i whakamahi pai i te mana o te tākai auaha hei hono atu ki tētahi whakatupuranga hou o ngā kaiwhaiwhai kawhe.
Kawhe Luckin'Ko te angitu o Starbucks i Haina e whakaatu ana i te hiranga o te takai i roto i te umanga kawhe. I te mea ka tīmata te tokomaha o ngā taiohi ki te hanga kawhe i te kāinga, me te rapu i ngā pīni kawhe kounga teitei, ka piki haere te hiranga o te mahi takai ki te hanga i te tirohanga a te waitohu me te akiaki i te whai wāhi a te kiritaki. Ko ngā waitohu e mōhio ana ki te pānga o te takai me te whakarerekē i ā rātou rautaki ki ngā hiahia o te kiritaki e huri haere ana, ka whiwhi i tētahi painga whakataetae i roto i te mākete kawhe hihiri.
I ngā rā kei te heke mai, e matapaetia ana ka piki haere tonu te awe o te takai ki te angitu o ngā waitohu kawhe. I te mea ka piki haere tonu te hiahia mō ngā wheako kawhe kounga teitei, ka noho tonu te takai hei taputapu matua mā ngā waitohu ki te wehewehe i a rātou anō, ki te whakapuaki i ō rātou uara me te waiho i tētahi whakaaro pumau ki ngā kaihoko. Mā te whakamahi i ngā rautaki takai auaha e hāngai ana ki ngā hiahia o ngā whakatupuranga taitamariki, ka taea e ngā waitohu kawhe te whakatutuki i te tipu tonu me te hiranga i roto i te mākete Hainamana e whanake haere ana.
I te katoa, i eke a Luckin Coffee ki te tūranga tuatahi i te mākete kawhe Haina, nā te whakamahinga rautaki o ngā takai auaha. Mā te whakamahi i ngā takai hei whakarei ake i te mōhiotanga waitohu, hei hanga i te mōhiotanga me te waihanga i tētahi wheako ahurei a te kiritaki, kua angitu a Luckin Coffee ki te hopu i te aro me te pono o ngā kaihoko Haina. I te whanaketanga tonu o te umanga kawhe, kāore e taea te whakanui rawa i te hiranga o te takai ki te hanga i te angitu o te waitohu me te whai wāhi a te kiritaki, ā, he mea nui tēnei mā ngā waitohu hei whakaaroaro i te wā e whai ana i te kaiārahi mākete.
He kaihanga mātou e tohunga ana ki te hanga i ngā putea tākai kawhe mō ngā tau neke atu i te 20. Kua noho mātou hei tētahi o ngā kaihanga putea kawhe nui rawa atu i Haina.
Ka whakamahia e mātou ngā takirere WIPF kounga teitei mai i Huiterangi hei pupuri i te hou o tō kawhe.
Kua whakawhanakehia e mātou ngā putea hoa-taiao, pērā i ngā putea wairākau me ngā putea hangarua, me ngā rauemi PCR hou rawa atu.
Koinei ngā kōwhiringa pai rawa atu hei whakakapi i ngā putea kirihou tuku iho.
Kua tāpirihia mai tā mātou rārangi utu, tēnā tukuna mai te momo putea, te rauemi, te rahi me te rahinga e hiahiatia ana e koe. Kia taea ai e mātou te whakahua i ō utu.
Wā tuku: Maehe-28-2024
