Momwe mungapangire khofi wokhuthala kwambiri pamakampani opanga ma paketi!
M'zaka zaposachedwapa, monga nyimbo yatsopano, chiwerengero cha mitundu ya khofi yakunyumba chawonjezeka kwambiri chifukwa cha kufunikira kwa msika. Sikokomeza kunena kuti khofi ndiye gulu la "voliyumu" kwambiri mwa magulu onse atsopano ogula. Nthawi yomweyo, chikhalidwe cha khofi chalowa pang'onopang'ono mbali zonse za moyo watsiku ndi tsiku wa achinyamata, zomwe zikutanthauza kuti khofi ikusintha kuchoka pa ntchito yothandizira m'maofesi ndi ma CBD kupita ku protagonist wa ogula, komanso kukhala zenera kwa ogula kuti awonetse umunthu wawo ndi iwo eni.
Udindo wa khofi wasintha, ndipo mitundu yosiyanasiyana ya khofi yayamba kuyang'ana kwambiri zithunzi zowoneka. Dongosolo lathunthu lowonera lingathe "kuzungulira" ogula achinyamata ena, koma amafunikirabe malo akuluakulu ndi ang'onoang'ono kuti azindikire mzimu ndi lingaliro la tanthauzo la mtunduwo, kenako n’kusankha ngati apitirize kusankha mtundu uwu. Kupaka khofi sikuti kumangokhala ndi zofunikira zina pa kukongola, komanso kumafuna miyezo ina yosungira, kusunga ndi ntchito zina. Chifukwa chake, kuwonjezera pa kupanga mawonekedwe atsopano, luso la kapangidwe ka maphukusi a khofi ndi chimodzi mwa zinthu zofunika kwambiri kuti mtunduwo upite patsogolo.
YPAK yasonkhanitsa ndikukonzekera zithunzi ndi mapangidwe a zinthu za mitundu/zinthu 5 zatsopano za khofi. Njira zamtunduwu zili ndi zolinga zosiyana ndipo zimapereka mitundu ndi mitundu yosiyanasiyana. Tiyeni timve pamodzi kusiyanasiyana kwa zithunzi za khofi.
•1.AOKKA
——Kampani ya khofi yosiyana siyana yomwe imaphatikizapo zinthu zakunja
Woyang'anira kampani ya AOKKA, Robin, ndi munthu wothandiza amene amakonda khofi, zochitika zakunja komanso kusunga zolemba. Poyankha zomwe manejala akuchita komanso momwe amaonera, AOKKA ili ndi mzimu wa kampani ya "kudziyimira pawokha komanso ufulu" komanso lingaliro la kampani ya "wilderness club". Wopangayo adakulitsa izi ndikukonza ndi kufotokozera zinthu monga nkhalango, zikwangwani za pamsewu, mahema, ndi malo ozungulira, ndipo adasintha lingaliroli kukhala LOGO yothandizira.
Ponena za kapangidwe ka zinthu ndi masomphenya a ma CD, AOKKA imatsatiranso lingaliro la mtundu uwu. Mitundu yayikulu ya mtunduwo ndi yobiriwira komanso yachikasu yowala. Chobiriwira ndi cha mtundu wa chipululu; chikasu chowala chimalimbikitsidwa ndi chizindikiro cha zinthu zakunja ndi chitetezo cha mayendedwe. Ma CD a zinthuzo amalimbikitsidwa ndi zinthu zogwirira ntchito zakunja. Chidebe cha khofi chachikale chimagwiritsa ntchito ma cork; thumba la khofi limagwiritsa ntchito zingwe za ambulera zakunja, mizere yodzitsekera yokha yatsopano, ndi zina zotero; chikho cha chitsulo cha ku Italy chimabwereka mawonekedwe a mbiya yosungira mphamvu ndipo chili ndi mawonekedwe amphamvu kwambiri akunja.
Chikho cha khofi ndi moyo wa shopu ya khofi. Monga chimodzi mwa zinthu zowoneka bwino za kampaniyi, gulu lopanga khofi linapitirizabe kupanga chikho cha khofi, zomwe zikutanthauza kuti chikho chilichonse cha khofi chili ndi chizindikiro chake.
•2. Khofi wonunkhira bwino
——Kampani yodziyimira payokha ya khofi yomwe imayang'ana kwambiri pa "kununkhiza poyamba"
Aroma ndi kampani yodziyimira payokha ya khofi yochokera ku Suzhou, China, yomwe cholinga chake ndi kupereka lingaliro la "kukwaniritsa khofi ndi fungo" kwa ogula. Pofuna kudzisiyanitsa ndi mitundu yambiri ya khofi yomwe ili pamsika, Aroma imatenga "fungo choyamba" ngati cholinga chake ndipo imalimbikitsa zochitika zosiyanasiyana za khofi. Chifukwa chake, pankhani yowonetsera zithunzi, gulu lopanga mapangidwe linapanga mgwirizano wozungulira mawu atatu ofunikira "fungo, kumva, ndi fungo", kuphatikiza mitundu ya zinthu, ndikugawa fungo la khofi m'magawo anayi opangira zithunzi.
•3. BREAD & MTENDERE
——Buluu ndiye mtundu'kulankhula kwauzimu komanso kufunafuna khofi“malo okongola kwambiri"
Dzina la kampani BREAD&PEACE limachokera ku Complete Works of Lenin. M'bukuli, "buledi" ndi "mtendere" ndi njira zoyamba zopita ku socialism, zomwe zikuyimira cholinga chabwino komanso kutsata socialism, chomwe ndi chiyembekezo cha mwiniwake choyendetsa sitolo yabwino. Ponena za kapangidwe kake, kapangidwe ka kampani ya Beyond Imagination kamasiyana ndi kalembedwe kachikhalidwe ka kuphika ndi khofi, ndipo kamagwiritsa ntchito buluu wowala komanso wokhuta kwambiri ngati mtundu waukulu, kupatsa anthu chidziwitso chakuya cha bata ndi mgwirizano.
•4. Khrisimasi
——Imayimira "kofi", yosavuta koma yosangalatsa
Monga kampani yatsopano yokazinga khofi ku Guangzhou, Coffeeology imadziwika posankha ndikuyesa khofi wabwino kwambiri komanso zosakaniza za okonda khofi ku Guangzhou. Chizindikiro cha Coffeeology chimasinthidwa kuchokera ku mawonekedwe a chikho cha khofi choyang'ana pansi, zomwe zimakulitsa kulumikizana pakati pa makasitomala ndi mtunduwo, kuphatikiza mitundu yowala komanso yolimba. Mawu achingerezi akuti "OLO" amasankhidwa mu COFFEEOLOGY ngati chithunzi chosiyana IP.
•5. MA ROASTER A KHOFI WA M'M'KATI
——Mapepala a nyemba za khofi okhala ndi "mphindi" ngati malo owonera
Dzina lakuti "coffee roasters" limachokera ku chizindikiro cha "colon" chomwe chimagwiritsidwa ntchito kuwonetsa nthawi. Monga momwe kampaniyi imafotokozera ogwiritsa ntchito, iyi ndi kampani ya khofi yobadwira ogwira ntchito muofesi, ndiko kuti, malinga ndi "nthawi yomwa" yomwe ikugwirizana ndi kalembedwe ka ntchito ndi moyo wa ogula, sankhani nyemba zoyenera za khofi.
"Coffee Roasters" ili ndi mitundu inayi yodziwika bwino yopangira. "9:00" imatanthauza kulinganiza ndi muyaya, yoyenera chakudya cham'mawa; "12:30" ndi kukoma kotsitsimula komwe kumakhala ndi caffeine wambiri, koyenera kumwa masana; "15:00" ndi koyenera kusakanikirana ndi maswiti ndi mkaka kuti muchepetse kutopa kwamaganizo; "22:00" ndi mtundu wopanda caffeine, womwe ungakuthandizeni kugona mwamtendere musanagone.
Nthawi yotumizira: Julayi-26-2024
