Kodi Luckin Coffee inapambana bwanji Starbucks ku China kudzera mu ma CD atsopano???
Kampani yayikulu ya khofi yaku China, Luckin Coffee, idafika m'masitolo 10,000 ku China chaka chatha, ikuposa Starbucks ngati kampani yayikulu kwambiri yogulitsa khofi mdziko muno pambuyo pakukula mwachangu mdziko lonse chaka chino.
Luckin Coffee, yomwe idakhazikitsidwa mu 2017, idayamba kutchuka kwambiri pa khofi waku China kuti ipikisane ndi Starbucks kudzera mu njira zotsika mtengo za khofi komanso kuyitanitsa khofi pafoni.'msika wachiwiri waukulu kwambiri pambuyo pa US
Kukula koopsa
Mu kotala lomwe linatha pa 30 Juni, Luckin Coffee anatsegula masitolo atsopano 1,485, pafupifupi masitolo atsopano 16.5 patsiku. Mwa masitolo 10,829 ku China, 7,181 ndi odziyendetsa okha ndipo 3,648 ndi masitolo ogwirizana, malinga ndi kampaniyo.'cholembedwa cha phindu.
Kampani ya khofi yaku China idakula mpaka ku Singapore mu Marichi pa ulendo wawo woyamba wapadziko lonse lapansi ndipo yatsegula masitolo 14 mumzindawu mpaka pano, malinga ndi cheke cha CNBC.
Luckin anatha kukula mofulumira kwambiri chifukwa cha njira yake yogwirira ntchito—zomwe zikuphatikizapo masitolo odziyendetsa okha ndi ma franchise.
Pakadali pano, Starbucks'Masitolo padziko lonse lapansi ndi a kampani ndipo kampani ya khofi yaku America sichita bizinesi yogulitsa khofi, malinga ndi tsamba lake lawebusayiti. M'malo mwake, imagulitsa zilolezo zogulira khofi.
Kugulitsa ma franchise kumatsegula kukula mwachangu kwambiri chifukwa simukutero'Simuyenera kuyika ndalama zimenezo. Kupanda kutero nthawi zonse mudzakhala ndi malire pakukula.
Kukopa kwa anthu ambiri pamsika
Luckin ndi Starbucks ali ndi njira zosiyanasiyana zogulira mitengo.
Kapu imodzi ya khofi kuchokera ku Luckin imadula pakati pa 10 ndi 20 yuan, kapena pafupifupi $1.40 mpaka $2.75.'chifukwa Luckin amapereka kuchotsera kwakukulu ndi zopereka. Pakadali pano, kapu ya khofi kuchokera ku Starbucks imadula pa 30 yuan kapena kuposerapo.—kuti'osachepera $4.10.
Luckin adapeza kutchuka pamsika. Malinga ndi mtengo, yasiyana kale ndi Starbucks. Malinga ndi khalidwe, ndi yabwino kwambiri.'Ndi bwino kwambiri, poyerekeza ndi makampani ambiri otsika mtengo.
Posachedwapa, kampaniyo idayambitsa chakumwa chatsopano ndi Kweichow Moutai, kampani yopanga zakumwa zoledzeretsa yaku China yotchuka chifukwa cha“baiye"kapena chakumwa choyera chopangidwa kuchokera ku mpunga.
Luckin adati idagulitsa ma latte 5.42 miliyoni okhala ndi mowa wa Moutai patsiku loyamba la kutulutsidwa kwake.
Zina zomwe anthu ambiri aku China amakonda kwambiri ndi monga brown sugar boba latte, komanso cheese latte ndi coconut latte.
Luckin Coffee yakhala ndi gawo lofunika kwambiri pakukulitsa msika wa khofi ku China mwa kuyambitsa zinthu zomwe zingagwirizane ndi makasitomala aku China.
M'zaka zaposachedwapa, chikhalidwe cha khofi ku China chakula mofulumira, ndipo achinyamata ambiri ayamba kukonda khofi wopangidwa kunyumba. Izi zapangitsa kuti pakhale kufunikira kwakukulu kwa nyemba za khofi zapamwamba, zomwe zapangitsa kuti Luckin Coffee ndi Starbucks onse akhazikitse matumba a nyemba za khofi zolembedwa paokha kuti makasitomala asankhe ndikupanga mitundu yawoyawo. Nthawi yomweyo, ma CD akukhala ofunikira kwambiri mumakampani opanga khofi. Ma CD a khofi opangidwa bwino samangowonjezera kudziwika kwa mtundu wawo komanso amatenga gawo lofunikira pakukulitsa chidziwitso cha mtundu wawo.
Khofi wa Luckin'Kukwera mwachangu kwa msika wa khofi waku China n'kodabwitsa. Njira yatsopano ya kampaniyo yopangira ma CD yakhala yothandiza kwambiri pa kupambana kwake, zomwe zapangitsa kuti ipambane Starbucks yomwe inalipo kalekale. Pomvetsetsa kufunika kwa ma CD mumakampani opanga khofi, Luckin Coffee imatha kusiyanitsa bwino ndikukopa chidwi cha ogula.
Chimodzi mwazinthu zofunika kwambiri mu Luckin Coffee'Kupambana kwa ku China ndi kugwiritsa ntchito bwino ma phukusi kuti awonjezere kudziwika kwa mtundu wawo. Ma phukusi a khofi a kampaniyo sikuti amangokopa maso okha komanso akuwonetsa luso lawo. Kugwiritsa ntchito zipangizo zapamwamba, mapangidwe okongola komanso kusamala kwambiri zathandiza Luckin Coffee kudziika ngati kampani yamakono ya mafashoni yomwe imagwirizana ndi zomwe achinyamata amakonda.
Kuwonjezera pa kukulitsa chidziwitso cha mtundu wa kampani, Luckin Coffee imagwiritsanso ntchito ma CD kuti idziwitse mtundu wa kampani. Kapangidwe kapadera ka ma CD a kampaniyo, komwe kali ndi logo yake ndi zinthu zake, kumathandiza kukulitsa chidziwitso cha ogula ndi kuzindikirika. Kudzera mu ma CD opangidwa mosamala, Luckin Coffee imawonetsa bwino chithunzi cha mtundu wake ndi makhalidwe ake, ndikukhazikitsa mphamvu yayikulu pamsika wa khofi wopikisana kwambiri.
Kuphatikiza apo, Luckin Coffee'Ma phukusi atsopano a Luckin Coffee amalola kampaniyi kupanga zinthu zapadera komanso zosaiwalika kwa makasitomala. Kampaniyo yaphatikiza zinthu zolumikizirana komanso zinthu zosangalatsa m'maphukusi ake, monga ma QR code omwe amapereka zinthu zapadera kapena zambiri zotsatsa. Mwa kuphatikiza ukadaulo ndi nkhani m'maphukusi ake, Luckin Coffee yapanga bwino zinthu zosangalatsa komanso zapadera kwa makasitomala, zomwe zimadzipatula ku mitundu yachikhalidwe ya khofi.
Mosiyana ndi zimenezi, Starbucks, ngakhale kuti ndi mtsogoleri padziko lonse lapansi pamakampani opanga khofi, ikukumana ndi mavuto posintha njira yake yopangira zinthu kuti igwirizane ndi zomwe ogula aku China amakonda. Njira yachikhalidwe ya kampaniyo yopangira zinthu, yomwe imadziwika ndi mtundu wake wobiriwira komanso mapangidwe ake akale, yakhala ikuvutika kuti igwirizane ndi kusintha kwa zomwe achinyamata aku China amakonda. Chifukwa cha zimenezi, Starbucks inaphimbidwa ndi Luckin Coffee, yomwe idagwiritsa ntchito bwino mphamvu ya mapangidwe atsopano kuti ilumikizane ndi mbadwo watsopano wa okonda khofi.
Khofi wa Luckin'Kupambana kwa Starbucks ku China kukuonetsa kufunika kokulira kwa ma paketi mumakampani opanga khofi. Pamene achinyamata ambiri akuyamba kupanga khofi kunyumba ndikuyang'ana nyemba zapamwamba za khofi, ntchito yokonza ma paketi pakupanga malingaliro a kampani ndikulimbikitsa chidwi cha ogula ikukhala yofunika kwambiri. Makampani omwe amazindikira momwe ma paketi amakhudzira ndikusintha njira zawo kuti zigwirizane ndi zomwe makasitomala amakonda amapeza mwayi wopikisana pamsika wa khofi wosinthika.
Mtsogolomu, mphamvu ya ma CD pa kupambana kwa makampani a khofi ikuyembekezeka kupitirira kukula. Pamene kufunikira kwa khofi wapamwamba kukupitilira kukula, ma CD adzakhalabe chida chofunikira kwambiri kuti makampani azidzisiyanitsa, afotokozere zomwe amafunikira ndikusiya chithunzi chosatha kwa ogula. Mwa kugwiritsa ntchito njira zatsopano zomangirira zomwe zimagwirizana ndi zomwe mibadwo yachinyamata imakonda, makampani a khofi amatha kukula ndi kufunika kwa msika waku China womwe ukusintha.
Mwachidule, Luckin Coffee idapambana Starbucks kuti itenge malo apamwamba pamsika wa khofi waku China, chifukwa cha kugwiritsa ntchito kwake mwanzeru ma phukusi atsopano. Pogwiritsa ntchito ma phukusi kuti apititse patsogolo kuzindikirika kwa mtundu, kumanga chidziwitso ndikupanga chidziwitso chapadera kwa makasitomala, Luckin Coffee yapambana kukopa chidwi ndi kukhulupirika kwa ogula aku China. Pamene makampani opanga khofi akupitilizabe kusintha, kufunika kwa ma phukusi pakupanga kupambana kwa mtundu ndi kutenga nawo mbali kwa ogula sikunganyalanyazidwe, zomwe zimapangitsa kuti zikhale chinthu chofunikira kwambiri kuti makampani aziganizira akamatsatira utsogoleri wamsika.
Ndife opanga omwe amagwira ntchito yokonza matumba ophikira khofi kwa zaka zoposa 20. Takhala m'modzi mwa opanga matumba akuluakulu a khofi ku China.
Timagwiritsa ntchito ma valve abwino kwambiri a WIPF ochokera ku Swiss kuti khofi wanu ukhale watsopano.
Tapanga matumba osamalira chilengedwe, monga matumba opangidwa ndi manyowa ndi matumba obwezerezedwanso, komanso zipangizo zaposachedwa za PCR.
Ndi njira zabwino kwambiri zosinthira matumba apulasitiki achikhalidwe.
Taphatikiza kabukhu kathu, chonde titumizireni mtundu wa thumba, zinthu, kukula ndi kuchuluka komwe mukufuna. Kuti tikupatseni mtengo.
Nthawi yotumizira: Marichi-28-2024
