Ni gute Luckin Coffee yarushije Starbucks mu Bushinwa binyuze mu gupakira ibintu bishya???
Isosiyete ikomeye mu bya kawa yo mu Bushinwa, Luckin Coffee, yageze ku maduka 10.000 mu Bushinwa mu mwaka ushize, irusha Starbucks kuba ikirango kinini cy’urusobe rw’ikawa mu gihugu nyuma yo kwaguka vuba mu gihugu muri uyu mwaka.
Luckin Coffee yashinzwe mu 2017, yagaragaye cyane mu ruhando rw'ikawa yo mu Bushinwa kugira ngo ihangane na Starbucks binyuze mu kugura ikawa ihendutse no gutumiza kuri telefoni zigendanwa. Ubushinwa ni Starbucks.'Isoko rya kabiri rinini nyuma ya Amerika
Kwaguka gukabije
Mu gihembwe cyarangiye ku ya 30 Kamena, Luckin Coffee yafunguye amaduka mashya 1.485, ingano y’amaduka mashya 16.5 ku munsi. Mu maduka 10.829 yo mu Bushinwa, 7.181 niyo yikorera ubwayo naho 3.648 ni amaduka y’ubufatanye, nk’uko bivugwa n’iyi sosiyete.'inyandiko mvugo y'inyungu.
Igenzura rya CNBC rigaragaza ko urusobe rw'ikawa rw'Abashinwa rwagutse rugera muri Singapuru muri Werurwe mu gikorwa cyarwo cya mbere mpuzamahanga, kandi kugeza ubu rwafunguye amaduka 14 muri uyu mujyi.
Luckin yashoboye kwaguka vuba cyane kubera uburyo ikora—irimo amaduka yikorera ku giti cye n'ibigo by'ubucuruzi.
Hagati aho, Starbucks'Amaduka yo ku isi yose ni ay’ibigo kandi urugaga rw’ikawa rwo muri Amerika ntirukora imirimo yarwo nk’uko bigaragara ku rubuga rwarwo. Ahubwo, rugurisha impushya zo gukora.
Gutanga franchise bifasha mu iterambere ryihuse cyane kuko udafite'Ntabwo ari ngombwa gushyiramo iyo migabane y'imari. Bitabaye ibyo, uzahora udashobora kwiyongera.
Gukurura isoko ry'abantu benshi
Luckin na Starbucks bafite ingamba zitandukanye zo kugena ibiciro.
Igikombe cya kawa cya Luckin kigura hagati ya yuan 10 na 20, cyangwa hafi $1.40 na $2.75. Ibyo'kuko Luckin itanga kugabanyirizwa ibiciro biremereye n'ibindi bicuruzwa bitangwa. Hagati aho, igikombe cya kawa cya Starbucks gihagaze kuri yuan 30 cyangwa zirenga.—ibyo'nibura $4.10.
Luckin yamenyekanye cyane ku isoko. Ukurikije igiciro, yamaze gutandukana na Starbucks. Ukurikije ubwiza, ni yo'biracyari byiza kurushaho, ugereranyije n'ibindi bigo byinshi byo mu rwego rwo hasi.
Vuba aha, iyi kompanyi yatangije ikinyobwa gishya hamwe na Kweichow Moutai, uruganda rukora inzoga zo mu Bushinwa ruzwiho"baijiu"cyangwa inzoga y'umweru ikozwe mu binyampeke by'umuceri.
Luckin yavuze ko yagurishije lattes miliyoni 5.42 z'umutobe wa Moutai zirimo inzoga ku munsi wa mbere wo kuyishyira ahagaragara.
Izindi nshuro zizwi cyane ku isoko ry’Ubushinwa harimo isukari y’umukara ya boba latte, hamwe na foromaje ya latte na coconut latte.
Luckin Coffee yagize uruhare runini mu kongera isoko rya kawa mu Bushinwa binyuze mu kuzana ibicuruzwa bikwiranye n'abakiriya b'Abashinwa.
Mu myaka ya vuba aha, umuco w’ikawa mu Bushinwa wateye imbere cyane, kandi umubare munini w’urubyiruko rwatangiye gukunda ikawa yo mu rugo. Iyi ngeso yatumye hakenerwa ikawa nziza cyane, bituma Luckin Coffee na Starbucks bashyira ahagaragara imifuka y’ikawa ifite ibirango byihariye kugira ngo abakiriya bahitemo kandi bubake ibirango byabo bwite. Muri icyo gihe, gupakira ikawa birimo kuba ingenzi cyane mu nganda za kawa. Gupakira ikawa neza ntibyongera gusa kumenyekana kw’ikirango, ahubwo binagira uruhare runini mu kubaka ubukangurambaga bw’ikirango.
Ikawa ya Luckin'Izamuka ryihuse ry’isoko rya kawa yo mu Bushinwa riratangaje. Uburyo bushya bw’iyi sosiyete mu gupakira bwagize uruhare runini mu ntsinzi yayo, butuma irusha Starbucks nini imaze igihe kinini. Bitewe no gusobanukirwa akamaro ko gupakira mu nganda za kawa, Luckin Coffee irashobora gutandukanya neza no gukurura ibitekerezo by’abaguzi.
Kimwe mu bintu by'ingenzi biri muri Luckin Coffee'Intsinzi mu Bushinwa ni uko ikoresha neza uburyo bwo gupfunyika kugira ngo yongere kumenyekana kw'ikirango. Gupfunyika ikawa muri iyi sosiyete ntibiryoshye gusa ahubwo binagaragaza ubuhanga n'ubuhanga. Gukoresha ibikoresho byiza, imiterere myiza no kwita ku tuntu duto byafashije Luckin Coffee kwigaragaza nk'ikirango cy'imideli igezweho ijyanye n'ibyo abakiri bato bakunda.
Uretse kongera ubumenyi ku kirango, Luckin Coffee inakoresha uburyo bwo gupfunyika kugira ngo yongere ubumenyi ku kirango. Imiterere yihariye y’iyi sosiyete, irimo ikirango cyayo n’ibintu byayo, ifasha mu kongera ubumenyi ku baguzi no kumenyekana. Binyuze mu gupfunyika byakozwe neza, Luckin Coffee igaragaza neza ishusho n’indangagaciro byayo, ikagira uruhare rukomeye ku isoko rya kawa rihanganye cyane.
Byongeye kandi, Luckin Coffee'Gupakira ibintu bishya bituma iki kigo gihanga uburambe bwihariye kandi butazibagirana bw'abakiriya. Iyi sosiyete yashyizemo ibintu bifasha abakiriya mu gupakira ibintu bitandukanye, nka QR codes zitanga ibintu byihariye cyangwa amakuru yo kwamamaza. Binyuze mu gushyiramo ikoranabuhanga n'inkuru mu gupakira, Luckin Coffee yakoze uburambe bushimishije kandi bwihariye ku bakiriya, yitandukanya n'ibirango gakondo bya kawa.
Mu buryo bunyuranye, Starbucks, nubwo ari yo iyoboye ku isi mu nganda za kawa, ihura n'imbogamizi mu guhindura ingamba zayo zo gupakira kugira ngo ihuze n'ibyo abaguzi b'Abashinwa bakunda. Uburyo gakondo bw'iyi sosiyete mu gupakira, burangwa n'ikirango cyayo cy'icyatsi kibisi n'imiterere yayo ya kera, bwagoranye guhuza n'uburyo urubyiruko rw'Abashinwa ruhora rukunda. Kubera iyo mpamvu, Starbucks yasimbuwe na Luckin Coffee, yakoresheje neza imbaraga zo gupakira udushya kugira ngo ihuze n'abakunda ikawa bo mu gisekuru gishya.
Ikawa ya Luckin'Intsinzi ya sosiyete mu gutsinda Starbucks mu Bushinwa igaragaza akamaro ko gupakira ikawa mu nganda za kawa. Uko urubyiruko rwinshi rutangira guteka ikawa mu ngo zabo no gushaka ibishyimbo bya kawa byiza, uruhare rwo gupakira ikawa mu kugena uko ikirango kibona ibintu no gutuma abakiriya barushaho kwitabira rurushaho kuba ingenzi. Ibigo bizwiho ingaruka zo gupakira no guhindura ingamba zabyo kugira ngo bihuze n’ibyo abaguzi bakunda, bizagira inyungu mu irushanwa ry’isoko rya kawa rihinduka.
Mu gihe kiri imbere, ingaruka zo gupfunyika ku ntsinzi y'ibicuruzwa bya kawa ziteganijwe zizakomeza kwiyongera. Uko icyifuzo cy'uburambe bwiza bwa kawa gikomeza kwiyongera, gupfunyika bizaguma ari igikoresho cy'ingenzi ku bicuruzwa bitandukanye, kugaragaza agaciro kabyo no gusiga isura irambye ku baguzi. Binyuze mu gushyiraho ingamba nshya zo gupfunyika zijyanye n'ibyo abakiri bato bakunda, ibicuruzwa bya kawa bishobora gukomeza gukura no kugira akamaro ku isoko ry'Abashinwa ririmo gutera imbere.
Muri rusange, Luckin Coffee yatsinze Starbucks ifata umwanya wa mbere ku isoko rya kawa yo mu Bushinwa, bitewe n'uburyo ikoresha uburyo bushya bwo gupakira. Binyuze mu gukoresha uburyo bwo gupakira kugira ngo yongere kumenyekana kw'ikirango, kubaka ubumenyi no guha abakiriya ubunararibonye bwihariye, Luckin Coffee yabashije kwigarurira ibitekerezo n'ubudahemuka bw'abaguzi b'Abashinwa. Uko inganda za kawa zikomeza gutera imbere, akamaro ko gupakira mu gutuma ikirango kigera ku ntsinzi no kwitabira abaguzi ntikagombye kurengerwa, bigatuma biba ikintu cy'ingenzi ku bigo bigomba kuzirikana mu gihe bigiye kuyobora isoko.
Turi uruganda rwihariye mu gukora imifuka yo gupfunyikamo ikawa mu gihe cy'imyaka irenga 20. Twabaye rumwe mu nganda nini zikora imifuka ya kawa mu Bushinwa.
Dukoresha valve nziza cyane za WIPF zo mu Busuwisi kugira ngo ikawa yawe ikomeze kuba nshya.
Twakoze imifuka irinda ibidukikije, nk'imifuka ishobora gufumbirwa n'imifuka ishobora kongera gukoreshwa, hamwe n'ibikoresho bishya bya PCR byashyizwe ahagaragara.
Ni amahitamo meza yo gusimbuza imifuka isanzwe ya pulasitiki.
Dufite kataloge yacu, twoherereze ubwoko bw'igikapu, ibikoresho, ingano n'ingano ukeneye. Kugira ngo tubashe kugutangaho ibiciro.
Igihe cyo kohereza ubutumwa: Werurwe-28-2024
