Ko Luckin Coffee yakakunda sei Starbucks muChina kuburikidza nekurongedza zvinhu zvitsva???
Kambani yekofi yekuChina yeLuckin Coffee yakasvika muzvitoro zviuru gumi muChina mugore rapfuura, ichipfuura Starbucks sekambani yakakura kwazvo munyika mushure mekukura nekukurumidza kwenyika gore rino.
Yakavambwa muna 2017, Luckin Coffee yakatanga kushandiswa muChinese coffee kuti ikwikwidze Starbucks kuburikidza nekutenga kofi inodhura zvishoma uye kutenga nefoni.'musika wechipiri pakukura mushure meUS
Kuwedzera kwechisimba
Muchikamu chegore chakapera musi wa30 Chikumi, Luckin Coffee yakavhura zvitoro zvitsva 1,485, zvichireva kuti zvitoro zvitsva 16.5 zvinosvika paavhareji pazuva. Pazvitoro 10,829 muChina, 7,181 zvinozvishandira zvega uye 3,648 zvitoro zvekudyidzana, sekureva kwekambani.'gwaro remari inowanikwa.
Kofi yekuChina yakawedzera kusvika kuSingapore munaKurume mumutambo wayo wekutanga wepasi rose uye yavhura zvitoro gumi nemana muguta iri kusvika parizvino, zvichienderana neongororo yeCNBC.
Luckin akakwanisa kukura nekukurumidza nekuda kwemhando yayo yekushanda—izvo zvinosanganisira zvitoro zvinozvishandira zvega uye mafranchise.
Panguva iyi, Starbucks'Zvitoro pasi rese ndezvemakambani uye kambani yekofi yekuAmerica haina kodzero dzekutengeserana, sekureva kwewebsite yayo. Pane kudaro, inotengesa marezenisi ekushanda.
Kutenga franchise kunovhura kukura nekukurumidza nekuti haugone'Haufanire kuisa mari iyoyo. Zvikasadaro ucharamba uchingogumira pakukura.
Kukwezva vanhu vakawanda pamusika
Luckin naStarbucks vane nzira dzakasiyana dzemitengo.
Kapu yekofi kubva kuLuckin inodhura 10 kusvika 20 yuan, kana kuti inenge $1.40 kusvika $2.75. Izvozvo'nekuti Luckin inopa zvidzikiso zvakawanda uye zvipo. Panguva iyi, kapu yekofi kubva kuStarbucks inodhura 30 yuan kana kupfuura—izvo's kanenge $4.10.
Luckin akawana mukurumbira pamusika. Zvichienderana nemutengo, yakatosiyana neStarbucks. Zvichienderana nemhando, ndiyo'zvichiri nani, zvichienzaniswa nemamwe mabrandi emhando yepamusoro.
Munguva pfupi yapfuura, kambani iyi yakatanga chinwiwa chitsva neKweichow Moutai, kambani inogadzira doro yekuChina inozivikanwa nekugadzira doro rayo."bajiu""kana doro jena rinogadzirwa netsanga dzemupunga.
Luckin akati yakatengesa ma latte eMoutai ane doro anosvika mamiriyoni 5.42 pazuva rekutanga kwayo.
Zvimwe zvinofarirwa nevanhu vemuChina zvinosanganisira brown sugar boba latte, pamwe ne cheese latte ne coconut latte.
Luckin Coffee yakaita basa guru mukuwedzera kumusika wekofi muChina nekugadzira zvigadzirwa zvinokodzera vatengi vekuChina.
Mumakore achangopfuura, tsika yekofi muChina yakawedzera nekukurumidza, uye vechidiki vakawanda vakatanga kuda kofi yakagadzirwa kumba. Maitiro aya akaita kuti kudiwa kwekofi yemhando yepamusoro kuwedzere, zvichiita kuti Luckin Coffee naStarbucks vatange mabhegi ekofi emhando yepamusoro kuti vatengi vasarudze uye vagadzire mabrandi avo. Panguva imwe chete, kurongedza kuri kuramba kuchikosha muindasitiri yekofi. Kurongedza kofi kwakagadzirwa zvakanaka hakungowedzere kuzivikanwa kwemhando chete asiwo kunoita basa guru mukuvaka kuzivikanwa kwemhando.
Kofi yeLuckin'Kukwira nekukurumidza kwemusika wekofi wekuChina kunoshamisa. Maitiro matsva ekambani iyi ekurongedza akabatsira zvikuru mukubudirira kwayo, zvichiita kuti ipfuure Starbucks hofori yenguva refu. Nekunzwisisa kukosha kwekurongedza muindasitiri yekofi, Luckin Coffee inokwanisa kusiyanisa nekukwezva kutariswa kwevatengi zvinobudirira.
Chimwe chezvinhu zvakakosha muLuckin Coffee'Kubudirira kwayo muChina ndiko kushandisa kwayo mapurasitiki zvine hungwaru kuti iwedzere kuzivikanwa kwemhando. Mapurasitiki ekofi ekambani iyi haangotaridzike zvakanaka chete asi anoratidzawo kunaka uye hunyanzvi. Kushandiswa kwezvinhu zvemhando yepamusoro, magadzirirwo ane runako uye kutarisisa zvinhu zvakadzama zvakabatsira Luckin Coffee kuzvipa zita rekuti brand yemafashoni emazuva ano inoenderana nezvinodiwa nevechidiki.
Pamusoro pekusimudzira kuzivikanwa kwemhando yekofi, Luckin Coffee inoshandisawo kurongedza kuvaka ruzivo rwemhando yekofi. Dhizaini yekambani iyi yakasiyana yekurongedza, ine logo yayo nezvinhu zvemhando yekofi, inobatsira kuwedzera ruzivo rwevatengi uye kuzivikanwa. Kuburikidza nekurongedza kwakagadzirwa zvakanaka, Luckin Coffee inonyatsoratidza mufananidzo wemhando yayo uye hunhu hwayo, ichisimbisa simba rayo mumusika wekofi une makwikwi makuru.
Uyezve, Luckin Kofi'Kurongedza kwemhando yepamusoro kunoita kuti kambani iyi ikwanise kugadzira ruzivo rwakasiyana uye rusingakanganwiki rwevatengi. Kambani iyi yakaisa zvinhu zvinodyidzana uye zvinhu zvinofadza mumapakeji ayo, zvakaita seQR codes dzinopa zvemukati kana ruzivo rwekushambadzira. Nekubatanidza tekinoroji nekutaura nyaya mumapakeji ayo, Luckin Coffee yakabudirira kugadzira ruzivo rwakanyanya uye rwakagadzirirwa vatengi, ichizvisiyanisa nemakambani ekofi echinyakare.
Kusiyana neizvi, Starbucks, kunyange iri mutungamiriri wepasi rose muindasitiri yekofi, inotarisana nematambudziko ekugadzirisa maitiro ayo ekurongedza kuti aenderane nezvinodiwa nevatengi vekuChina. Maitiro echinyakare ekambani iyi ekurongedza, anozivikanwa nekugadzira kwayo mhando yegirini uye magadzirirwo ayo ekare, akaomerwa nekuchinja kwezvinodiwa nevechidiki vekuChina. Nekuda kweizvozvo, Starbucks yakafukidzwa neLuckin Coffee, iyo yakashandisa simba rekurongedza zvinhu zvitsva kuti ibatanidzwe nechizvarwa chitsva chevanoda kofi.
Kofi yeLuckin'Kubudirira kweStarbucks muChina kunoratidza kukosha kuri kukura kwekurongedza kofi muindasitiri yekofi. Sezvo vechidiki vakawanda vachitanga kubika kofi kumba uye kutsvaga bhinzi dzekofi dzepamusoro, basa rekurongedza mukugadzira maonero emhando uye kukurudzira kubatanidzwa kwevatengi rinowedzera kukosha. Makambani anoziva simba rekurongedza uye anogadzirisa maitiro avo kuti aenderane nezvinodiwa nevatengi anowana mukana wekukwikwidzana mumusika wekofi unochinja.
Zvichienderera mberi, simba rekurongedza pakubudirira kwemakambani ekofi rinotarisirwa kuramba richikura. Sezvo kudiwa kwekofi yepamusoro kuri kuramba kuchikura, kurongedza kucharamba kuri chishandiso chakakosha kune makambani kuti azvisiyanise, ataure kukosha kwawo uye arambe achisiya pfungwa inogara iripo kune vatengi. Nekushandisa nzira itsva dzekurongedza dzinoenderana nezvinodiwa nevechidiki, makambani ekofi anogona kuramba achikura uye achikosha mumusika weChina uri kuchinja.
Zvose zviri zviviri, Luckin Coffee yakadarika Starbucks ikatora nzvimbo yepamusoro mumusika wekofi wekuChina, nekuda kwekushandiswa kwayo kwakarongeka kwekurongedza zvinhu zvitsva. Nekushandisa kurongedza kuti zviwedzere kuzivikanwa kwemhando, kuvaka ruzivo uye kugadzira ruzivo rwakasiyana rwevatengi, Luckin Coffee yakabudirira kubata pfungwa nekuvimbika kwevatengi vekuChina. Sezvo indasitiri yekofi ichiramba ichichinja, kukosha kwekurongedza mukugadzira kubudirira kwemhando uye kubatanidzwa kwevatengi hakugone kupfuudzwa zvakanyanya, zvichiita kuti ive chinhu chakakosha kuti mhando dzifunge nezvacho pakutsvaga hutungamiriri mumusika.
Tiri vagadziri vane hunyanzvi mukugadzira mabhegi ekurongedza kofi kwemakore anopfuura makumi maviri. Tava mumwe wevagadziri vakuru vemabhegi ekofi muChina.
Tinoshandisa mavharuvhu eWIPF emhando yepamusoro kubva kuSwiss kuti kofi yenyu igare yakachena.
Tagadzira mabhegi asingakuvadzi nharaunda, akadai semabhegi anogadziriswa manyowa nemabhegi anogona kudzokororwa, pamwe nezvinhu zvitsva zvePCR zvakaunzwa.
Ndidzo sarudzo dzakanakisisa dzekutsiva mabhegi epurasitiki echinyakare.
Tabatanidza katarogu yedu, ndapota titumirei rudzi rwebhegi, zvinhu, saizi uye huwandu hwamunoda. Kuti tikwanise kukutengerai.
Nguva yekutumira: Kurume-28-2024
