Kana Kofi Ikasangana Nekurongedza: Maitiro Anoita JORN naYPAK Kukwidziridza Ruzivo Rwakakosha
JORN: Simba reKofi Riri Kukura Kubva kuRiyadh Kuenda Kunyika Yose
JORN yakavambwa muAl Malqa, dunhu rine mukurumbira muRiyadh, Saudi Arabia, rine boka revechidiki vanofarira kofi avo vaida kofi yemhando yepamusoro. Muna 2018, vachikurudzirwa nechido chekukudza rwendo "kubva papurazi kuenda kune rimwe kapu," vavambi vakatanga kuvaka nzvimbo yekugocha yairatidza hunhu hwechokwadi. Chikwata ichi chakaenda kuEthiopia, Colombia, neBrazil, vachishanyira varimi vadiki kuti vawane bhinzi dzemhando yepamusoro kubva kwadzakabva.
Kubva pazuva rekutanga, JORN akazvipira kupfungwa iyi:"Kapu yega yega inopfuura nerwendo rurefu—tinogocha, tinoedza, tinonatsa, uye tinosarudza nechinangwa."Chinangwa chavo chagara chiri chekutsvaga zvirimwa zvakanakisa zvinobva kuColombia, Ethiopia, Brazil, neUganda. Mapuratifomu ekutengesa epasi rose anotsanangura JORN se "kambani yekofi yakasarudzika iri muSaudi Arabia, inopa kofi yepamusoro-soro uye misanganiswa yakasarudzika kubva kunzvimbo dzakanakisa dzepasi rose."
Mumakore ayo ekutanga, JORN yaitenga nekutengesa bhinzi dzakawanda dzemhando yepamusoro, ichizviita kwete senzvimbo yekugocha yemuno chete asiwo senzira yekutanga kuunza kofi yepamusoro-soro kumusika weSaudi Arabia uri kukura. Nekufamba kwenguva, JORN yakawedzera zvigadzirwa zvayo—kubva pamapaketi madiki e20g nemabhegi e250g kusvika pamapaketi akazara e1kg, ine sarudzo dzakagadzirirwa kubika mafirita, espresso, uye kunyange mabhokisi ezvipo. Nhasi, JORN inozivikanwa sekambani yakatanga munharaunda asi ichikura nepfungwa yepasi rose.
Kana Unyanzvi Hwakagadzirwa Neunyanzvi: JORN & YPAK Vanogadzira Packaging Inonzwisisa Kofi
Kuna JORN, kukosha kwekofi yakasarudzika kunopfuura kunaka kwayo. Hunhu hwechokwadi hahungobvi pakwakabva uye kugochwa asiwo paseikofi inoiswa. Pamusoro pezvose, kurongedza ndiyo nzvimbo yekutanga pakati pemutengi nechigadzirwa. Kuti ave nechokwadi chekuti bhinzi rega rega rinochengetedza kunaka kwaro kubva pakugocha kusvika kumutengi, JORN akabatana naBhokisi rekofi reYPAK—nyanzvi mukugadzira kofi yepamusoro uye kurongedza chikafu—kuvaka hurongwa hunoenderana nezvinodiwa zvekofi yakasarudzika.
Mushure mehurukuro dzakadzama, zvikwata zviviri izvi zvakagadzira bhegi rekofi rakapfava, rakanyorova uye rine hwindo rinoonekera. Hwindo iri rinobvumira vatengi kuti vaone bhinzi nemaziso—chiratidzo chekuvimba kwaJORN muhunhu hwaro—ukuwo pamusoro paro pakapfava pachipa runako rwakanatswa, rusina kunyanya kutaridzika zvakanaka zvichienderana nerudzi rwekambani.
Pakushanda kwayo, YPAK yakaisa zipi yepadivi kuti ivhurike zvakanaka uye ivharwe zvakachengeteka, zvichiita kuti kuchengetedza kwezuva nezuva kuve nyore. Mavharuvhu ekubvisa gassing emhando imwe chete eSwiss akawedzerwa kubatsira kuburitsa CO₂ ukuwo achidzivirira okisijeni kupinda, achichengetedza kutsva uye hwema panguva yazvo yepamusoro.
JORN akaunzawo mabhegi madiki ekofi e20g—madiki, anotakurika, uye akakodzera kutorwa sechikafu, kupa zvipo, kana kufamba—zvichibvumira kuti kofi yakasarudzika inakirwe mune zviitiko zvezuva nezuva.
Kushanda pamwe chete pakati paJORN neYPAK hakusi kungovandudza marongero chete; kunoratidza kuzvipira kwakafanana kune chinangwa che "hunyanzvi" - kubva kubhinzi kusvika kumabhegi, zvese zvine basa.
Sei Zvimwe Zvigadzirwa zveKofi Zvichikosha Zvichisarudza YPAK
Munyika yekofi yakasarudzika, mhando chaiyo inovakirwa pane zvese. Makambani akaita seJORN—nemakambani mazhinji ari kutsva pasi rose—akaona kuti kurongedza kwakanaka kwakakosha kwete chete pakudzivirira asiwo pakuzivisa tsika dzekofi.
Ndosaka YPAK yave shamwari inovimbwa nevakawanda vanogadzira kofi nefodya. Semugadziri anonyanya kugadzira kofi yepamusoro uye kurongedza chikafu, YPAK inopa mhinduro dzinogadziriswa zvizere - kubva pazvinhu zvisina kusimba, zvakanyorova, uye zvine firimu kusvika kumazipi epadivi, zvivakwa zvakati sandara pasi, mahwindo akajeka, uye mavharuvhu eSwiss WIPF ane nzira imwe chete. Chinhu chega chega chechimiro chakagadzirwa kuti chishande uye chakaedzwa kuti chigare kwenguva refu.
Kupfuura kunaka kwayo, YPAK inozivikanwa nekushanda kwayo zvakanaka uye kupindura kwayo. Ingave iri kugadzira magadzirirwo matsva kana kuronga nguva yekugadzira zvinoenderana nezvinodiwa nevanobika, YPAK inogara ichipa mhedzisiro yakagadzikana uye yemhando yepamusoro. Kuna JORN nevamwe vazhinji, kushanda pamwe chete neYPAK kwakasimudzira zvakanyanya runako rwekurongedza, kuchengetedzwa kwechigadzirwa, uye kuratidzwa kwemhando yacho yese.
Kune mabrandi ehunyanzvi ari kutsvaga mhando yakavimbika uye mashandiro ehunyanzvi,Bhokisi rekofi reYPAKhaisi kungopa chete—ishamwari yenguva refu inobatsira mabhizinesi akawanda ekofi kuunza kunaka kwakanaka pasi rose.
Nguva yekutumira: Mbudzi-14-2025
