I-Luckin Coffee idlule njani kwiStarbucks eTshayina ngokupakisha okutsha???
Inkampani enkulu yekofu yaseTshayina iLuckin Coffee ifikelele kwiivenkile ezili-10,000 eTshayina kunyaka ophelileyo, idlula iStarbucks njengophawu olukhulu lwekofu kweli lizwe emva kokwanda ngokukhawuleza kulo lonke ilizwe kulo nyaka.
Yasekwa ngo-2017, iLuckin Coffee yaqala ukusebenza kwiqonga lekofu laseTshayina ukuze idlale neStarbucks ngokusebenzisa iindlela zekofu ezingabizi kakhulu kunye noku-odola ngefowuni.'imakethi yesibini ngobukhulu emva kwe-US
Ukwanda okunobundlongondlongo
Kwikota ephele ngomhla wama-30 kuJuni, iLuckin Coffee ivule iivenkile ezintsha ezili-1,485, umyinge weevenkile ezintsha ezili-16.5 ngosuku. Kwiivenkile ezili-10,829 eTshayina, eziyi-7,181 zizisebenzela zodwa kwaye eziyi-3,648 ziivenkile ezisebenzisanayo, ngokutsho kwenkampani.'ingxelo yengeniso.
Ivenkile yekofu yaseTshayina yanda yaya eSingapore ngoMatshi kutyelelo lwayo lokuqala lwamazwe ngamazwe kwaye ivule iivenkile ezili-14 kwisixeko-lizwe ukuza kuthi ga ngoku, ngokutsho kwe-CNBC check.
ULuckin ukwazile ukukhula ngokukhawuleza ngenxa yendlela esebenza ngayo—equka iivenkile ezizisebenzela zona kunye neefranchise.
Okwangoku, iStarbucks'Iivenkile kwihlabathi liphela zezenkampani kwaye ikhonkco lekofu laseMelika alisebenzisi ii-franchise zemisebenzi yalo, ngokutsho kwewebhusayithi yalo. Endaweni yoko, lithengisa iilayisenisi zokusebenza.
Ukuthengisa nge-franchise kuvula ukukhula okukhawulezileyo kuba awukwenzi oko'Akunyanzelekanga ukuba ubeke loo mali inkulu. Ngaphandle koko uya kuhlala uthintelwe kukukhula.
Ukuthandwa kwemarike enkulu
ULuckin kunye neStarbucks baneendlela ezahlukeneyo zokubeka amaxabiso.
Ikomityi yekofu evela eLuckin ixabisa phakathi kwe-10 ukuya kwi-20 yuan, okanye malunga ne-$1.40 ukuya kwi-$2.75. Oko'kuba iLuckin inikezela ngezaphulelo ezinkulu kunye nezibonelelo. Okwangoku, ikomityi yekofu evela kwiStarbucks ixabisa i-30 yuan nangaphezulu—loo nto'ubuncinane i-$4.10.
I-Luckin ifumene ukuthandwa kakhulu kwimarike. Ngokwexabiso, sele yahlukile kwi-Starbucks. Ngokwemigangatho, yona'Isengcono nangakumbi, xa ithelekiswa nezinye iimpawu ezininzi ezikumgangatho ophantsi.
Kutshanje, le nkampani iqalise isiselo esitsha neKweichow Moutai, umvelisi wotywala waseTshayina odume ngotywala bayo.“baijiu"okanye utywala obumhlophe obenziwe ngeenkozo zerayisi.
ULuckin uthe ithengise iilatte zeMoutai ezizizigidi ezi-5.42 ezifakwe utywala ngomhla wokuqala wokuqaliswa kwayo.
Ezinye izinto ezidumileyo kwimarike yaseTshayina ziquka i-brown sugar boba latte, kunye ne-cheese latte kunye ne-coconut latte.
I-Luckin Coffee idlale indima ebalulekileyo ekuqiniseni imakethi yekofu eTshayina ngokwazisa iimveliso eziya kufaneleka kubathengi baseTshayina.
Kwiminyaka yakutshanje, inkcubeko yekofu yaseTshayina ikhule ngokukhawuleza, kwaye inani elikhulu lolutsha liqalise ukuthanda ikofu eyenziwe ekhaya. Le ndlela ikhokelele ekunyukeni kwemfuno yeembotyi zekofu ezikumgangatho ophezulu, nto leyo ebangele ukuba zombini iLuckin Coffee kunye neStarbucks ziqalise iingxowa zeembotyi zekofu ezibhalwe bucala ukuze abathengi bazikhethele kwaye bazakhele iimpawu zabo. Kwangaxeshanye, ukupakisha kuya kuba yinto ebaluleke ngakumbi kushishino lwekofu. Ukupakisha ikofu okucwangcisiweyo kakuhle akupheleli nje ekuphuculeni ukuqatshelwa kophawu kodwa kukwadlala indima ebalulekileyo ekwakheni ulwazi lophawu.
Ikofu kaLuckin'Ukwanda okukhawulezileyo kwimarike yekofu yaseTshayina kuyamangalisa. Indlela entsha yenkampani yokupakisha ibe negalelo elikhulu kwimpumelelo yayo, ivumela ukuba idlule iStarbucks enkulu yexesha elide. Ngokuqonda ukubaluleka kokupakisha kwishishini lekofu, iLuckin Coffee iyakwazi ukwahlula ngempumelelo nokutsala ingqalelo yabathengi.
Enye yezinto ezibalulekileyo kwiLuckin Coffee'Impumelelo yeTshayina kukusebenzisa kwayo ngobuchule ukupakisha ukuphucula ukuqatshelwa kophawu. Ukupakisha ikofu kwenkampani akupheleli nje ekubonakaleni kodwa kukwabonisa umgangatho kunye nobuchwephesha. Ukusetyenziswa kwezixhobo ezikumgangatho ophezulu, uyilo olunesitayile kunye nokuqwalaselwa kwiinkcukacha kuye kwanceda uLuckin Coffee ukuba azibeke njengophawu lwefashoni yanamhlanje oluhambelana nezinto ezikhethwa ngabantu abancinci.
Ukongeza ekuphuculeni ulwazi ngophawu, iLuckin Coffee ikwasebenzisa ukupakisha ukwakha ulwazi ngophawu. Uyilo olulodwa lwenkampani lokupakisha, olunelogo yayo kunye nezinto zophawu, lunceda ukwandisa ulwazi nokwamkelwa kwabathengi. Ngokupakishwa okucwangcisiweyo ngononophelo, iLuckin Coffee idlulisela umfanekiso kunye nexabiso lophawu lwayo ngempumelelo, iseka impembelelo enamandla kwimarike yekofu ekhuphisanayo kakhulu.
Ukongeza, iLuckin Coffee'Ukupakisha okutsha kwenza uphawu lukwazi ukudala amava abathengi akhethekileyo nakhumbulekayo. Le nkampani ifake izinto ezisebenzisanayo kunye neempawu ezinomtsalane kwiphakheji yayo, ezifana neekhowudi zeQR ezibonelela ngomxholo okhethekileyo okanye ulwazi lokukhuthaza. Ngokudibanisa ubuchwepheshe kunye nokubalisa amabali kwiphakheji yayo, iLuckin Coffee iphumelele ukudala amava anomdla ngakumbi nangokwezifiso kubathengi, izenzela umahluko kwiimveliso zekofu zemveli.
Ngokwahlukileyo koko, iStarbucks, nangona iyinkokeli yehlabathi kushishino lwekofu, ijongene nemingeni ekuhlengahlengiseni icebo layo lokupakisha ukuze lihambelane notshintsho olukhethwa ngabathengi baseTshayina. Indlela yemveli yenkampani yokupakisha, ebonakaliswa luphawu lwayo oluluhlaza oluqhelekileyo kunye noyilo lwakudala, iye yasokola ukuhambelana notshintsho oluthandwayo lolutsha lwaseTshayina. Ngenxa yoko, iStarbucks yagqunywa yiLuckin Coffee, eyasebenzisa ngempumelelo amandla okupakisha okutsha ukuze iqhagamshelane nesizukulwana esitsha sabathandi bekofu.
Ikofu kaLuckin'Impumelelo yokudlula iStarbucks eTshayina ibonisa ukubaluleka okukhulayo kokupakisha kwishishini lekofu. Njengoko abantu abatsha abaninzi beqala ukwenza ikofu emakhaya kwaye befuna iimbotyi zekofu ezikumgangatho ophezulu, indima yokupakisha ekubumbeni umbono wophawu kunye nokukhuthaza ukubandakanyeka kwabathengi iba yinto ebaluleke ngakumbi. Iimpawu eziqonda impembelelo yokupakisha kwaye zilungelelanise amaqhinga azo ekutshintsheni ukhetho lwabathengi zinethuba lokufumana inzuzo yokukhuphisana kwimarike yekofu enamandla.
Ukuya phambili, impembelelo yokupakisha kwimpumelelo yeemveliso zekofu kulindeleke ukuba iqhubeke ikhula. Njengoko imfuno yamava ekofu esemgangathweni iqhubeka ikhula, ukupakisha kuya kuhlala kusisixhobo esibalulekileyo kwiimveliso ukuze zahluke, zichaze ixabiso lazo kwaye zishiye umbono ohlala uhleli kubathengi. Ngokusebenzisa amaqhinga okupakisha amatsha ahambelana nezinto ezikhethwa zizizukulwana ezincinci, iimpawu zekofu zinokufikelela ekukhuleni okuqhubekayo kunye nokubaluleka kwimarike yaseTshayina eguqukayo.
Lilonke, iLuckin Coffee idlule kwiStarbucks yaza yathatha indawo ephezulu kwimarike yekofu yaseTshayina, ngenxa yokusebenzisa kwayo ngokuyila izinto ezintsha. Ngokusebenzisa ukupakisha ukuphucula ukuqatshelwa kophawu, ukwakha ulwazi kunye nokudala amava akhethekileyo kubathengi, iLuckin Coffee iphumelele ekubambeni ingqalelo nokuthembeka kwabathengi baseTshayina. Njengoko ishishini lekofu liqhubeka nokutshintsha, ukubaluleka kokupakisha ekubumbeni impumelelo yophawu kunye nokubandakanyeka kwabathengi akunakugxininiswa kakhulu, okwenza kube yinto ephambili ekufuneka iqwalaselwe ziimpawu xa zilandela ubunkokeli kwimarike.
Singumvelisi ogxile ekuveliseni iingxowa zokupakisha ikofu kangangeminyaka engaphezu kwama-20. Siye saba ngomnye wabavelisi abakhulu beengxowa zekofu eTshayina.
Sisebenzisa iivalvu zeWIPF ezisemgangathweni ophezulu ezivela eSwitzerland ukugcina ikofu yakho itsha.
Siphuhlise iingxowa ezinobuhlobo nokusingqongileyo, ezifana neengxowa ezinomgquba kunye neengxowa ezinokuphinda zisetyenziswe, kunye nezixhobo zePCR ezisandula ukuveliswa.
Zezona ndlela zibalaseleyo zokutshintsha iingxowa zeplastiki zesiqhelo.
Sifake ikhathalogu yethu, nceda usithumelele uhlobo lwebhegi, izinto ezisetyenzisiweyo, ubungakanani kunye nobungakanani obufunekayo. Ukuze sikunike iingcaphuno.
Ixesha leposi: Matshi-28-2024
