Xa Ikofu Idibana Nokupakisha: Indlela uJORN kunye neYPAK Abaphakamisa Ngayo Amava Akhethekileyo
UJORN: I-Specialty Coffee Force ekhulayo evela eRiyadh iye kwihlabathi liphela
UJORN wasekwa eI-Al Malqa, isithili esinomdla eRiyadh, eSaudi Arabia, neqela labathandi bekofu abaselula ababenomdla omkhulu kwikofu ekhethekileyo. Ngo-2018, beqhutywa ngumnqweno wokuhlonipha uhambo "ukusuka efama ukuya kwikomityi," abasunguli bazimisele ukwakha indawo yokubhaka eyayimele ubunyani kunye nomgangatho. Iqela laya e-Ethiopia, eColombia naseBrazil, lityelela abalimi abancinci ukuze bafumane iimbotyi ezikumgangatho ophezulu ezivela kwimvelaphi.
Ukususela ngomhla wokuqala, uJORN wazibophelela kwifilosofi:"Indebe nganye idlula kuhambo olude—siyayosa, sivavanye, sicoce, size sikhethe ngenjongo."Injongo yabo ibisoloko ikukuhlola izityalo ezilungileyo ezivela kwiindawo ezidumileyo ezifana neColombia, i-Ethiopia, iBrazil, ne-Uganda. Amaqonga okuthengisa aphesheya achaza i-JORN “njengophawu lwekofu olukhethekileyo oluseSaudi Arabia, olunikezela ngemvelaphi enye ekumgangatho ophezulu kunye nemixube ekhethiweyo evela kwiindawo ezilungileyo zehlabathi.”
Kwiminyaka yayo yokuqala, iJORN yangenisa kwaye yasasaza inani elikhulu leembotyi ezikumgangatho ophezulu, ingazibekanga nje njengendawo yokubhaka yasekuhlaleni kodwa njengephayona elizisa ikofu ekumgangatho wehlabathi kwimarike ekhulayo yaseSaudi Arabia ekhethekileyo. Ekuhambeni kwexesha, iJORN yandisa imveliso yayo—ukusuka kwiipakethe ezincinci ezingama-20g kunye neengxowa ezingama-250g ukuya kwiipakethe ezipheleleyo ze-1kg, kunye neendlela ezenzelwe ukwenziwa kwezihluzi, i-espresso, kunye neebhokisi zezipho. Namhlanje, iJORN yamkelwe njengophawu oluqale apha ekuhlaleni kodwa lwakhula ngombono wehlabathi.
Xa Ubugcisa Budibana Nobuchule Bokwenza Izinto: UJORN & YPAK Bakha Ukupakisha Okuqonda Ikofu
KuJORN, ixabiso lekofu ekhethekileyo lidlulela ngaphaya kwencasa. Umgangatho wokwenyani awuxhomekekanga kuphela kwimvelaphi kunye nokosa kodwa nakwiNjaniikofu iyavezwa. Emva kwayo yonke loo nto, ukupakisha yindawo yokuqala yokunxibelelana phakathi komthengi nemveliso. Ukuqinisekisa ukuba yonke imbotyi igcina ukuthembeka kwayo ukusuka kwiroastery ukuya kumthengi, uJORN usebenzisana noIngxowa yekofu ye-YPAK—ingcali kwikofu yodidi oluphezulu kunye nokupakisha ukutya—ukwakha inkqubo ehambelana nemigangatho yekofu ekhethekileyo.
Emva kothotho lweengxoxo ezinzulu, la maqela mabini enze ibhegi yekofu ethambileyo neqandisiweyo enefestile ecacileyo. Ifestile ivumela abathengi ukuba bajonge ngamehlo abo—ubungqina bokuzithemba kukaJORN kumgangatho wayo—ngelixa umphezulu othambileyo othambileyo ubonelela ngobuhle obucociweyo nobuncinci obuhambelana nobuntu bophawu.
Ngokusebenzayo, i-YPAK ifake i-zipper esecaleni ukuze ivuleke kakuhle kwaye ivalwe kwakhona ngokukhuselekileyo, nto leyo eyenza kube lula ukugcina yonke imihla. Iivalvu zokususa igesi ngendlela enye zaseSwitzerland zongezwa ukunceda ukukhupha i-CO₂ ngelixa zigcina ioksijini ingangeni, zigcina ubutsha kunye nevumba liphezulu.
UJORN ukwazise iingxowa zekofu ezincinci ezingama-20g—ezincinci, eziphathwayo, nezilungele ukusampulwa, ukupha izipho, okanye ukuhamba—okuvumela ikofu ekhethekileyo ukuba inandipheke kwiimeko zemihla ngemihla.
Intsebenziswano phakathi kukaJORN kunye ne-YPAK ingaphezulu nje kokuphucula ukupakisha; ibonisa ukuzibophelela okwabelwana ngako kwintsingiselo "yokukhetheka" - ukusuka kwiimbotyi ukuya kwiingxowa, yonke into ibalulekile.
Kutheni ezinye iiBrand zeKofu ezikhethekileyo zikhetha i-YPAK
Kwihlabathi lekofu ekhethekileyo, umgangatho wokwenene wakhelwe phezu kweenkcukacha zonke. Iimpawu ezifana neJORN—kunye neenkampani ezininzi ezisakhasayo kwihlabathi liphela—ziqaphele ukuba ukupakisha okukhethekileyo kubalulekile kungekuphela nje ekukhuselekeni kodwa nasekudluliseleni ixabiso lophawu.
Yingakho i-YPAK ibe liqabane elithembekileyo kubantu abaninzi abaphambili abaroka iikofu. Njengomvelisi ogxile ekupakisheni ikofu kunye nokutya okusemgangathweni, i-YPAK inikezela ngezisombululo ezinokwenziwa ngokwezifiso ngokupheleleyo—ukusuka kwizinto ezithambileyo, eziqandisiweyo, kunye nefilimu ephathwayo ukuya kwiiziphu ezisecaleni, izakhiwo ezisicaba ezantsi, iifestile ezicacileyo, kunye neevalvu zeSwiss WIPF ezisebenza ngeyona ndlela. Yonke into yokwakha yenzelwe ukusebenza kwaye ivavanywe ukuqina.
Ngaphaya komgangatho, i-YPAK yaziwa ngokusebenza kwayo kakuhle nangokusabela kwayo. Nokuba iphuhlisa izakhiwo ezintsha okanye ilungelelanisa amaxesha emveliso ngokweemfuno zomrosi, i-YPAK ihlala inika iziphumo ezizinzileyo nezisemgangathweni ophezulu. Ku-JORN nabanye abaninzi, ukusebenzisana ne-YPAK kuye kwaphakamisa kakhulu ubuhle bokupakisha, ukhuseleko lwemveliso, kunye nokubonakaliswa kophawu ngokubanzi.
Kwiimpawu ezikhethekileyo ezifuna umgangatho othembekileyo kunye nokusebenza ngobungcali,Ingxowa yekofu ye-YPAKayingomthengisi nje kuphela—liqabane elinobuchule bexesha elide elinceda iimveliso zekofu ezininzi ukuba zizise iincasa ezintle kwihlabathi.
Ixesha leposi: Novemba-14-2025
