I-Luckin Coffee idlule kanjani i-Starbucks eShayina ngokupakishwa okusha???
Inkampani enkulu yekhofi yaseShayina iLuckin Coffee ifinyelele ezitolo eziyi-10,000 eShayina ngonyaka odlule, idlula iStarbucks njengomkhiqizo omkhulu kunayo yonke ezweni ngemuva kokukhula okusheshayo ezweni lonke kulo nyaka.
Yasungulwa ngo-2017, i-Luckin Coffee yaqala ukubonakala endaweni yekhofi yaseShayina ukuze iphonsele inselelo i-Starbucks ngezinketho zekhofi ezingabizi kanye noku-oda ngeselula. I-China iyi-Starbucks'imakethe yesibili ngobukhulu ngemuva kwe-US
Ukwanda okunamandla
Ekoteni ephele ngomhlaka-30 kuJuni, iLuckin Coffee ivule izitolo ezintsha ezingu-1,485, okulinganiselwa ezitolo ezintsha ezingu-16.5 ngosuku. Ezitolo ezingu-10,829 eShayina, ezingu-7,181 zizisebenzela zona kanti ezingu-3,648 ziyizitolo ezisebenzisanayo, ngokusho kwenkampani.'umbhalo wemali engenayo.
Iketanga lekhofi laseShayina landa laya eSingapore ngoMashi emcimbini walo wokuqala wamazwe ngamazwe futhi selivule izitolo ezingu-14 kuleli dolobha kuze kube manje, ngokusho kwesheke se-CNBC.
U-Luckin ukwazile ukukhula ngokushesha ngenxa yemodeli yokusebenza kwawo—okuhlanganisa izitolo ezizisebenzela zona kanye nama-franchise.
Okwamanje, i-Starbucks'Izitolo emhlabeni wonke ziphethwe yizinkampani kanti iketanga lekhofi laseMelika alisebenzisi i-franchise yemisebenzi yalo, ngokusho kwewebhusayithi yalo. Esikhundleni salokho, lithengisa amalayisense okusebenza.
Ukuhweba nge-franchise kuvula ukukhula okusheshayo ngoba awukwenzi'Akudingeki ukuthi ufake lelo nani lemali. Ngaphandle kwalokho uzohlala ukhawulelwe ekukhuleni.
Ukukhanga okukhulu kwemakethe
U-Luckin no-Starbucks banamasu ahlukene okubeka amanani.
Inkomishi yekhofi evela ku-Luckin ibiza ama-yuan ayi-10 kuya kwangu-20, noma cishe amaRandi ayi-1.40 kuya ku-$2.75. Lokho'ngoba i-Luckin inikeza izaphulelo ezinkulu kanye nezipesheli. Okwamanje, inkomishi yekhofi evela ku-Starbucks intengo yayo ingu-30 yuan noma ngaphezulu.—lokho'okungenani u-$4.10.
U-Luckin uthole ukukhanga okukhulu emakethe. Ngokwentengo, kakade ihlukile ku-Starbucks. Ngokwekhwalithi, yona'Kusengcono kakhulu, uma kuqhathaniswa nemikhiqizo eminingi esezingeni eliphansi.
Muva nje, inkampani yethule isiphuzo esisha neKweichow Moutai, inkampani ekhiqiza utshwala yaseShayina edume ngokudayisa utshwala bayo."ibhayi"noma utshwala obumhlophe obenziwe ngezinhlamvu zerayisi.
ULuckin uthe ithengise ama-latte e-Moutai aqukethe utshwala ayizigidi ezingu-5.42 ngosuku lokuqala lokwethulwa kwayo.
Ezinye izinto ezidumile emakethe yaseShayina zifaka phakathi i-brown sugar boba latte, kanye ne-cheese latte kanye ne-coconut latte.
I-Luckin Coffee idlale indima ebalulekile ekujuliseni imakethe yekhofi eShayina ngokwethula imikhiqizo ezofanela amakhasimende aseShayina.
Eminyakeni yamuva nje, isiko lekhofi laseShayina lithuthuke ngokushesha, futhi inani elikhulu lentsha seliqalile ukuthanda ikhofi elenziwe ekhaya. Lo mkhuba uholele ekukhuleni kwesidingo samabhontshisi ekhofi asezingeni eliphezulu, okwenza bobabili i-Luckin Coffee ne-Starbucks baqalise izikhwama zamabhontshisi ekhofi ezibhalwe ngasese ukuze amakhasimende akhethe futhi akhe imikhiqizo yawo. Ngesikhathi esifanayo, ukupakisha kuya ngokuya kuba yinto ebaluleke kakhulu embonini yekhofi. Ukupakisha ikhofi okuklanywe kahle akugcini nje ngokuthuthukisa ukuqashelwa komkhiqizo kodwa futhi kudlala indima ebalulekile ekwakheni ukuqwashisa ngomkhiqizo.
Ikhofi likaLuckin'Ukwanda okusheshayo emakethe yekhofi yaseShayina kuyamangalisa. Indlela entsha yenkampani yokupakisha ibe negalelo elikhulu empumelelweni yayo, ivumela ukuthi idlule iStarbucks enkulu endala. Ngokuqonda ukubaluleka kokupakisha embonini yekhofi, iLuckin Coffee iyakwazi ukuhlukanisa ngempumelelo nokuheha ukunaka kwabathengi.
Esinye sezici ezibalulekile ku-Luckin Coffee'Impumelelo yayo eShayina ukusebenzisa kwayo amasu okupakisha ukuze kuthuthukiswe ukuqashelwa komkhiqizo. Ukupakisha kwekhofi kwale nkampani akugcini nje ngokukhanga kodwa futhi kuveza umuzwa wekhwalithi kanye nobungcweti. Ukusetshenziswa kwezinto ezisezingeni eliphezulu, imiklamo enesitayela kanye nokunaka imininingwane kusize i-Luckin Coffee ukuthi izibeke njengomkhiqizo wemfashini wesimanje ohambisana nezintandokazi zesixuku esincane.
Ngaphezu kokuthuthukisa ukuqwashisa ngomkhiqizo, i-Luckin Coffee isebenzisa futhi ukupakisha ukwakha ukuqwashisa ngomkhiqizo. Umklamo wokupakisha oyingqayizivele wenkampani, oqukethe ilogo yayo kanye nezakhi zomkhiqizo, usiza ekwandiseni ukuqwashisa nokuqashelwa kwabathengi. Ngokupakisha okuklanywe ngokucophelela, i-Luckin Coffee idlulisela ngempumelelo isithombe somkhiqizo wayo kanye namanani ayo, isungula ithonya elinamandla emakethe yekhofi encintisana kakhulu.
Ngaphezu kwalokho, i-Luckin Coffee'Ukupakishwa okusha kwenkampani kwenza umkhiqizo ukwazi ukudala ulwazi oluyingqayizivele nolukhumbulekayo lwamakhasimende. Le nkampani ifake izinto ezisebenzisanayo nezici ezihehayo ekupakishweni kwayo, njengekhodi ye-QR enikeza okuqukethwe okukhethekile noma ulwazi lokuphromotha. Ngokuhlanganisa ubuchwepheshe kanye nokuxoxa izindaba ekupakishweni kwayo, i-Luckin Coffee idale ngempumelelo ulwazi olujulile nolwenzelwe amakhasimende, izihlukanisa nemikhiqizo yekhofi yendabuko.
Ngokuphambene nalokho, i-Starbucks, nakuba ingumholi womhlaba wonke embonini yekhofi, ibhekene nezinselele ekuvumelaniseni isu layo lokupakisha ukuze livumelane nezintandokazi zabathengi baseShayina ezishintshayo. Indlela yendabuko yenkampani yokupakisha, ebonakala ngophawu lwayo oluluhlaza kanye nemiklamo yakudala, iye yahluleka ukuhambisana nokushintsha kokunambitheka kwentsha yaseShayina. Ngenxa yalokho, i-Starbucks yasitshekelwa yi-Luckin Coffee, eyasebenzisa ngempumelelo amandla okupakisha okusha ukuze ixhumane nesizukulwane esisha sabathandi bekhofi.
Ikhofi likaLuckin'Impumelelo yokudlula iStarbucks eShayina ibonisa ukubaluleka okukhulayo kokupakisha embonini yekhofi. Njengoba intsha eningi iqala ukupheka ikhofi emakhaya futhi ifuna ubhontshisi wekhofi wekhwalithi ephezulu, indima yokupakisha ekwakheni umbono womkhiqizo kanye nokukhuthaza ukubandakanyeka kwabathengi iba yinto ebaluleke kakhulu. Imikhiqizo eqaphela umthelela wokupakisha futhi ivumelanise amasu ayo nokushintsha okuthandwa ngabathengi izothola inzuzo yokuncintisana emakethe yekhofi enamandla.
Kusukela manje, ithonya lokupakisha empumelelweni yemikhiqizo yekhofi kulindeleke ukuthi liqhubeke likhula. Njengoba isidingo sezinto zekhofi ezisezingeni eliphezulu siqhubeka sikhula, ukupakisha kuzohlala kuyithuluzi elibalulekile lemikhiqizo ukuze ihlukanise imikhiqizo, idlulise amanani ayo futhi ishiye umbono ohlala njalo kubathengi. Ngokusebenzisa amasu okupakisha amasha ahambisana nezintandokazi zezizukulwane ezisencane, imikhiqizo yekhofi ingafinyelela ukukhula okuqhubekayo kanye nokufaneleka emakethe yaseShayina ethuthukayo.
Sekukonke, i-Luckin Coffee idlule i-Starbucks yathatha indawo ephezulu emakethe yekhofi yaseShayina, ngenxa yokusebenzisa kwayo amasu okupakisha okusha. Ngokusebenzisa ukupakisha ukuthuthukisa ukuqashelwa komkhiqizo, ukwakha ulwazi nokudala ulwazi oluyingqayizivele lwamakhasimende, i-Luckin Coffee iphumelele ekubambeni ukunaka nokwethembeka kwabathengi baseShayina. Njengoba imboni yekhofi iqhubeka nokukhula, ukubaluleka kokupakisha ekwakheni impumelelo yomkhiqizo kanye nokuzibandakanya kwabathengi akunakugcizelelwa ngokweqile, okwenza kube yinto ebalulekile okufanele imikhiqizo iyicabangele lapho iphishekela ubuholi bemakethe.
Singumkhiqizi ogxile ekukhiqizeni izikhwama zokupakisha ikhofi iminyaka engaphezu kwengu-20. Sesibe ngomunye wabakhiqizi abakhulu bezikhwama zekhofi eShayina.
Sisebenzisa ama-valve e-WIPF asezingeni eliphezulu avela eSwitzerland ukuze sigcine ikhofi yakho isha.
Sithuthukise izikhwama ezinobungani nemvelo, njengezikhwama ezifakwa umquba kanye nezikhwama ezingasetshenziswa kabusha, kanye nezinto zakamuva ze-PCR ezethulwe.
Yizona zinketho ezinhle kakhulu zokushintsha izikhwama zepulasitiki ezivamile.
Sinamathisele ikhathalogi yethu, sicela usithumelele uhlobo lwesikhwama, izinto zokwakha, usayizi kanye nenani olidingayo. Ukuze sikucaphunele.
Isikhathi sokuthunyelwe: Mashi-28-2024
