Maphunziro

Chikwama cha udzu chili ndi masekondi angapo kuti chiwonekere chokha. Munthu wamkulu akhoza kuzindikira mtundu ndi mtundu wa chinthucho, mtundu wake ndi kukula kwake popanda kufufuza pogwiritsa ntchito njira yojambulira zithunzi. Pakadali pano, payenera kukhala malo otetezeka pankhani ya machenjezo, zizindikiro ndi zina zowongolera. Mphamvu yokhudza shelufu si nkhani yoti chilichonse chikhale chomveka koma kukhala ndi zisankho zomveka bwino.

Mfundo 12 za mapangidwe a matumba a udzu zimatsatira zomwe zimachitika powawona patali, kusiyana pakati pa omwe akupikisana nawo, kufananizidwa ndi ma SKU oyandikana nawo, kutengedwa ndikugwiritsidwanso ntchito akatsegulidwa. Pomaliza, luso lidzayang'aniridwabe motsutsana ndi malamulo omwe alipo m'misika yonse yomwe mukufuna.

Mayeso a Shelf a Masekondi Asanu.

Sindikizani gulu lakutsogolo lonse ndikuliyika mu mulu wa ma phukusi opikisana nawo. Yang'anani gululo pa mtunda wamba wogulira ngati kuti mukugula pa mtunda umenewo kenako mutembenuke. Kodi mukukumbukira mtundu uti? Kodi maluwa, ma pre-rolls kapena mtundu wina wa chinthu ndi chiyani? Kodi panali chinthu china chomwe chinakupangitsani kusiyanitsa SKU? Pamene yankho ili ndi ayi, ndiye kuti kapangidwe kake kangakhale kosagwirizana ndi magulu.

Chitani mayeso kachiwiri mu sikelo yoyera, kukula kwa thumbnail kokha komanso ndi kuwala kowala pamwamba. Sikelo yoyera ikuwonetsa kuti mtundu ukupita ku dongosolo lonse loyendera. Sikelo yoyera ndi mndandanda woyeserera pa intaneti. Kuwala pa zomaliza zonyezimira kapena zomaliza zachitsulo kumawululidwa ndi kuwala koopsa. Mayeso osavuta awa amayesa phukusi, osati chithunzi chowonetsera cha wopanga.

Mfundo 1–3: Kuzindikiridwa Mkati mwa Chaka Chanu Chimodzi.

Pangani Chizindikiro Cholimba cha Zogulitsa Zotsogola.

Sankhani mtundu umodzi wodziwika: chizindikiro cha mawu, kapangidwe ka zilembo, mawonekedwe kapena chithunzi chowoneka bwino. Konzani pamlingo wokhazikika. Chizindikiro chonse, chithunzi, mphamvu yachitsulo ndi dzina la chinthucho zikayikidwa pampikisano wothamanga kuti mupereke mphotho yoyamba, ndiye kuti palibe chomwe chimakumbukiridwa.

Kapangidwe ka Zamalonda - Pangani kuti zigwire ntchito.

Zapamwamba, zosungidwa ndi zopangidwa sizidziwitsa wogula zomwe zili mkati. Lembani mtundu wa chinthucho ndi mawu oyenera omwe amavomerezedwa pamsika. Ngakhale njira yogulitsira pa intaneti yachangu kapena yotsika mtengo siyenera kubisa umunthu wa chinthucho.

Pangani Chikoka Choyang'ana kwa Akuluakulu

Lumikizanani bwino pogwiritsa ntchito zinthu, zilembo, kapangidwe kake ndi zithunzi zofewa. Musakopere maswiti, chimanga kapena zidole. Zilembo za ana, zilembo, mawonekedwe atsopano ndi diresi lodziwika bwino la malonda a zokhwasula-khwasula zitha kuwonjezera chiopsezo cha achinyamata. Yang'anani chithunzi chonse osati zaka ndipo konzani kapangidwe kake komwe kamakhala kogwirizana ndi ana.

Mfundo 4–6: Konzani Gulu Loyang'ana Kutsogolo.

Konzani Ndondomeko Yowerengera Yoyenera.

Dongosolo labwino lingakhale mtundu, mtundu wa chinthu, mtundu wake, kuchuluka kwake, ndi chizindikiritso cholamulidwa. Mndandanda wa zinthu zomwe munthu akufuna kugula umatsimikiziridwa ndi msika, komabe, uyenera kukhala ndi cholinga. Chotsani zinthu zochepa mpaka diso litayamba kuyenda pamene munthu akuyenda pamzere womwe akufuna.

Tetezani Malo Otsatira Malamulo Pasadakhale.

Malo osungira zizindikiro zofunika, zizindikiro zochenjeza, kuchuluka koyambirira kwa ukonde ndi malo osinthasintha pa dieline yoyamba. Sungani kutali ndi zipi, zotsekera, zong'amba, mapini a gussets ndi kuwala. Malo olamulira angafunike kukhala ndi mitundu yosiyanasiyana ya zojambula, motero chitsanzocho chiyenera kukhala chosinthika mokwanira kuti chigwirizane ndi msika wautali wa chenjezo kapena wina.

Zochita izi zitha kuchitika payekhapayekha kapena nthawi imodzi ndi zina.

Zosankha zina zogulira zimaperekedwa malinga ndi mtundu, kukoma, banja la zinthu ndi kuchuluka kwake. Musasokoneze 3.5 yayikulu kuti iwoneke ngati mphamvu kapena mtundu wa chinthu kukhala wosamveka bwino komanso kukhala wosiyana komanso wolemera. Perekani malo onse oyendera.

Mfundo 7-9: Konzani Kuyenda Pa Shelufu.

Gwiritsani Ntchito Mtundu Ngati Dongosolo

Pangani tanthauzo la mtundu musanapereke mithunzi. Gawo limodzi likhoza kukhala chizindikiro chozindikira mtundu wa chinthu ndipo lina, chizindikiro chaching'ono chingakhale chizindikiro chozindikira mitundu. Sinthani kusiyana kwa mawu ofunikira. Popanda mtundu wa chinthucho, chithunzicho chikuvuta kwambiri kuchigwiritsa ntchito chifukwa cha kuyambitsidwa kwa ma SKU atsopano.

Pangani ma SKU a 1:1.

Sungani zizindikiro za mtundu wa malonda kukhala zosasintha ndikusintha njira yosinthira zizindikiro za malonda. Yesani mayina afupiafupi komanso ataliatali a template. Ayenera kuyikidwa mu dongosolo labwino popanda kuchepetsa mtunduwo kukhala wochepa kapena kutaya zomwe zili zofunika.

Pangani Malo Ogulitsira Zinthu Zenizeni.

Maphukusi amatha kuwonetsedwa kumbuyo kwa galasi kapena pansi pa nyali zowala za LED kapena mkati mwa zowonetsera zodzaza anthu. Kuwala kumatha kuchepetsedwa pamalo osawoneka bwino, komabe, kusindikiza kotsika kwambiri kumatha kutha. Malo chete okha ndi omwe angakope chidwi kuti apange zotsatira zachitsulo ndi holographic. Fotokozani chitsanzo chenicheni pansi pa kuwala koyimira.

Mfundo 10-12: Pangani Kuti Ikhale Yokhalitsa Pambuyo pa Kugulitsa Koyamba.

Chotsani Chidziwitso Chotsegula.

Musaike chizindikiro chonse cha chinthu, kapena chizindikiro chofunikira cha chinthu, pamutu wong'ambika. Chikatsegulidwa, thumba losungidwa liyenera kukhala lodziwika bwino komanso lokhala ndi chidziwitso chomwe ogula amafunikira. Kodi kutsogolo kumapindika bwanji pamene mulingo wa chinthucho ukutsika?

Pezani Zithunzi Zopangira Thumba.

Chikwama choyimirira si positi, chomwe sichili chosalala. Kudzaza kumagwiritsidwa ntchito kutambasula gusset ya pansi, kusintha ngodya yakutsogolo ndi zojambulajambula zokhota m'mbali. Pangani chitsanzo chenicheni, mudzaze mpaka kuchuluka komwe mukufuna ndikuyang'ana nkhope yeniyeni ya shelufu.

Pangani Dongosolo Lokulitsa la Zojambulajambula.

Katundu wa mitundu yokhazikika yosiyana, deta ya SKU, zomwe zili mkati mwake zimasiyana malinga ndi ulamuliro, ndi deta ya batch. Gwiritsani ntchito mayina a mafayilo oyendetsedwa ndi ovomerezeka. Izi zimapangitsa kuti mtunduwo uzitha kuwonjezera mitundu kapena misika popanda kupanganso matumba onse kapena kuyambitsa chenjezo lakale popanga.

Kusintha kwa kapangidwe ka Matumba a Udzu, komwe kunabwera chifukwa cha Mapangidwe a Matumba.

Chitani kafukufuku wa pa Shelf Yopikisana.

Sonkhanitsani zithunzi zamakono pamsika kwambiri kuti mumvetse magulu, koma osati ndi cholinga chowatsanzira. Onani mitundu yodziwika bwino, mayina ofala a zinthu, mawonekedwe a matumba ndi kuchuluka kwa chidziwitso chomwe chikupikisana patsogolo. Kenako dziwani gulu lomwe lasokonezeka. Mwayi wopanga ukhoza kukhala kulemba mawu pang'ono, mawu ochepa, kapena chidziwitso chokhwima - osati chithunzi china chofuula.

Chongani phukusi lomwe laperekedwa poyerekeza ndi malo omwe atchulidwa. Funsani ngati ndi lapadera ndipo silikuwoneka ngati chakudya chokhazikika komanso ngati lidzakhalabe lodziwika bwino mu ma SKU atatu kapena kuposerapo.

Matumba a udzu akalakwitsa.

Chithunzicho chimapangidwa pa rectangle yathyathyathya (yopotoka) ndipo chimadzazidwa.

Chithunzi cha kukoma chimakhala chofunika kwambiri kuposa chithunzi cha chinthu chomwe chikulamulidwa.

Fonti iliyonse ya SKU, kapangidwe kake ndi mapeto ake ndi zosiyana.

Chitsulo chakumbuyo chimachepetsa kusiyana kwa chenjezo kapena ma barcode.

Kulemera, mphamvu ndi kusiyanasiyana kwa zinthu zawonetsedwa, popanda manambala kapena zilembo.

Malangizo okhudza kutsegula kwa ana osakhudzidwa ndi kutseguka kwa mphuno amaperekedwa ngati chithunzi chaching'ono.

Phukusili limaperekedwa pazenera popanda chitsanzo chosindikizidwa komanso chopangidwa.

Mndandanda Wachidule Wofufuza Kapangidwe ka Thumba la Udzu

Msika wogulitsira ndi njira yogulitsira yovomerezeka

Kapangidwe ka mtundu wa chinthu, mtundu wake ndi kukula kwa paketi yokonzedweratu.

Malo ogulira ogula omwe anthu akuluakulu amawakonda komanso malo omwe anthu ambiri amakonda kukhalamo.

Kapangidwe ka thumba, voliyumu yodzaza ndi njira yotsegulira.

Malo olembetsedwa mwalamulo a kampani ndi malo oletsedwa owonera.

Kumene kuli kofunikira madera ndi njira yosinthira deta.

Zofunika kwambiri pa njira yosindikizira, mawonekedwe ndi kumalizidwa kwa zipangizo.

Kukula kwa SKU ndi dongosolo la zaluso - mtundu.

Mafunso Ofunsidwa Kawirikawiri

Kodi matumba onse a udzu ayenera kukhala ndi mitundu yosiyanasiyana?

Mtundu ungagwiritsidwenso ntchito pothandiza kuyenda, koma uyenera kukhala dongosolo lodziwika bwino. Ma SKU ayenerabe kusiyanitsidwa ndi kalembedwe, zilembo ndi kapangidwe komwe kulibe mtundu kapena komwe kulibe kubwerezabwereza koipa.

Kodi amatha kupangitsa chikwamacho kuoneka chapamwamba popanda zojambulazo?

Inde. Kukongola kwa mawonekedwe, mtundu, kusiyana kochepa, khalidwe logwira ndi kufanana kwa zosindikizidwa kungakhale kofunikira kwambiri kuposa kukongoletsa kwambiri.

Kodi dieleyi iyenera kumalizidwa liti?

Yang'anani musanatseke kapangidwe kake kuchuluka kwa chinthu, kutseka kwake, ndi zofunikira pa malo ogwirira ntchito. Mayeso omaliza ndi oti muwone pa thumba lenileni lopangidwa.

Pangani dongosolo la Shelufu ya Chikwama cha Udzu lomwe Limagwira Ntchito.

Gawani zinthu zanu zosiyanasiyana, malamulo obwezeretsanso, madera oyesera zitsanzo, ndi zomwe zavomerezedwa ndi YPAK. Tikhoza kuthandiza kupanga mapangidwe a matumba apadera komanso ma dieleni okonzeka kupanga a banja limodzi la udzu wopaka.

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