•Zvinoenderana nefungidziro kubva kumasangano epasi rose ekupa zvitupa, zvinofungidzirwa kuti musika wepasi rose wegreen coffee beans unotarisirwa kukura kubva paUS$33.33 bhiriyoni muna 2023 kusvika US$44.6 bhiriyoni muna 2028, nekukura kwegore negore kwe6% panguva yekufungidzira (2023-2028).

•Kuwanda kwekuda kwevatengi kofi inobva mukofi uye mhando yayo kwakonzera kuwedzera kwekuda kwepasi rose kwekofi ine zvitupakofi.

•Kofi yakasimbiswa inopa vatengi vimbiso yekuvimbika kwechigadzirwa, uye masangano aya ekupa zvitupa anopa vimbiso dzakasiyana-siyana dzezvekurima pamusoro penzira dzekurima dzisina zvakatipoteredza uye mhando yekofi inoshandiswa mukugadzira kofi.

•Parizvino, masangano ekupa zvitupa zvekofi anozivikanwa pasi rose anosanganisira Fair Trade Certification, Rainforest Alliance Certification, UTZ Certification, USDA Organic Certification, nezvimwewo. Vanoongorora maitiro ekugadzira kofi uye cheni yekugovera, uye zvitupa zvinobatsira kuvandudza mararamiro evarimi vekofi uye zvinovabatsira kuwana mukana wakakwana wemusika nekuwedzera kutengeserana kwekofi yakasimbiswa.

•Pamusoro pezvo, mamwe makambani ekofi anewo zvinodiwa zvavo zvechitupa uye zviratidzo, zvakaita sechitupa che4C chaNestlé.

•Pakati pezvitupa izvi zvose, UTZ kana Rainforest Alliance ndiyo inonyanya kukosha iyo inobvumira varimi kurima kofi nehunyanzvi uku vachitarisira nharaunda dzemunharaunda nenharaunda.

•Chinhu chinonyanya kukosha muchirongwa cheUTZ certification ndechekutevedza kwazvinoita kofi, zvinoreva kuti vatengi vanoziva kuti kofi yavo yaigadzirwa kupi uye sei.

•Izvi zvinoita kuti vatengi vade kutenga zvinhu zvine magwaro epamutemokofi, nokudaro zvichikonzera kukura kwemusika munguva yekufanotaura.

•Kofi ine chitupa inoita kunge yava sarudzo yakajairika pakati pemakambani makuru muindasitiri yekofi.

•Zvichienderana nedata rekofi, kudiwa kwekofi yakasimbiswa pasi rose kwaive 30% yekugadzirwa kwekofi yakasimbiswa muna 2013, kwakawedzera kusvika 35% muna 2015, uye kwakasvika panosvika 50% muna 2019. Chikamu ichi chinotarisirwa kuwedzera mune ramangwana.

•Makambani mazhinji ekofi anozivikanwa pasi rose, akadai seJDE Peets, Starbucks, Nestlé, neCosta, anoda kuti bhinzi dzese dzekofi dzavanotenga dzive nechitupa.