From Champion Roaster to the Art of Texture
Mikaël Portannier and YPAK Present a Signature Kraft Paper Coffee Bag
In the world of specialty coffee, 2025 will be remembered as a defining year.French roaster Mikaël Portannier, known for his deep understanding of coffee and impeccable roasting precision, claimed the prestigious title of 2025 World Coffee Roasting Champion.His victory was not just the peak of individual achievement — it represented a philosophy that blends science, art, and craftsmanship into one harmonious pursuit.
Now, this champion has extended his philosophy beyond roasting to the realm of design — joining hands with global coffee packaging brand YPAK to launch a custom coffee bag that captures his unique aesthetic and professional spirit.
The Champion’s Journey: Precision from Heat to Flavor
Representing France at the World Coffee Roasting Championship (WCRC), Mikaël Portannier stood out among competitors from 23 countries and regions.
His success came from one guiding belief — respecting the essence of every bean. From the choice of origin and processing method to the design of heat curves, he insists on “roasting to express the bean’s character, not to conceal it.”
Through a combination of meticulous data analysis and acute sensory awareness, he balanced thermal reactions, development time, and flavor release with scientific precision and artistic intuition.The result: a cup that is layered, full-bodied, and perfectly balanced.With a remarkable score of 569, Mikaël brought home the title and etched a proud chapter in the history of French coffee roasting.
A Philosophy Rooted in Origin and Expression
As the founder of Parcel Torrefaction (Parcel Coffee), Mikaël believes that roasting is a bridge between people and the land.
He sees coffee as a crop with soul — and the roaster’s mission is to let each bean tell its own origin story.
His roasting philosophy is built on a dual foundation:
• Rationality, reflected in precise control, data consistency, and repeatable results;
• Sensitivity, expressed through the balance of aroma, sweetness, and mouthfeel.
He safeguards stability through science and pursues individuality through art — a balance that defines both his roasting and his brand ethos:
“Respect the bean, express the origin.”
Crafted with Character: A Collaboration with YPAK
After earning his world title, Mikaël sought to extend his principle of respect and precision to every detail of presentation.He partnered with YPAK COFFEE POUCH, an internationally recognized name in premium coffee packaging, to co-create a bag that reflects both professional performance and timeless style.
The result is a kraft paper–laminated aluminum coffee bag that combines durability with refined aesthetics.Its matte kraft exterior exudes understated sophistication and tactile warmth, while the inner aluminum layer effectively shields the beans from air, light, and moisture — preserving their aroma and flavor integrity.
Each bag features a Swiss WIPF one-way degassing valve, allowing natural CO₂ release while preventing oxidation, and a high-seal zipper closure for freshness and convenience.The overall design is clean, disciplined, and quietly powerful — a perfect embodiment of Mikaël’s roasting philosophy:precision without pretension, beauty within function.
From Roasting to Packaging: A Complete Expression of Belief
For Mikaël, packaging is not an afterthought — it is part of the sensory journey.As he once said:
“The roast doesn’t end when the machine stops — it ends the moment someone opens the bag and breathes in the aroma.”
This collaboration with YPAK brings that idea to life.From the origin of the bean to the aroma in the cup, from the curve of heat to the feel of texture, every detail conveys his reverence for coffee.Through YPAK’s craftsmanship and material expertise, that respect takes on a tangible, elegant form — a true champion’s creation.
Conclusion
In a world that values flavor, quality, and attitude, Mikaël Portannier redefines what it means to roast with purpose.His collaboration with YPAK is more than a design partnership — it is a meeting of philosophies:to understand every bean, and to craft every package with respect.
From the glow of the roaster’s flame to the subtle sheen of matte kraft paper, this world champion continues to prove one timeless truth —Coffee is more than a drink; it is an expression of devotion to quality, craftsmanship, and beauty.
Post time: Oct-28-2025
